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Market Intelligence & Strategy Manager

Market Intelligence & Strategy Manager

Taylor MorrisonFrisco, TX, US
1 day ago
Job type
  • Full-time
Job description

Job Description Summary : As a Market Intelligence & Strategy Manager working for Taylor Morrison, you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the "voice of the consumer" with sound data research on consumer preferences / wants / needs that can be applied to Division decisions on community design, product development, home specifications, and marketing communications.

Job Details

What You'll Do

  • Evaluation and Recommendations on existing Community Positioning
  • Monthly completion and assessment of resale data
  • Regular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels)
  • Experience in selected primary research including focus groups & survey creation / administration
  • Monthly completion and assessment of Competitive Market Assessment (CMA) for each community
  • Monthly positioning reviews with Division President and Ops team
  • Evaluation and recommendations on future Community Positioning
  • Fieldwork- perform site and competitive evaluations
  • CMA completion and communicate recommendations on price, product, and promotion to the Division President and Ops team
  • Community design, floor plans, specifications, that culminate in Pace and Price forecasts
  • Resale analysis completion and discussion with Division President and Ops team
  • Portfolio Investment Committee (PIC) submittal reports
  • Consumer Group wants / needs identified through Focus Groups Conduct focus groups, surveys or other research (as needed) to ensure proper product / price positioning prior to opening
  • Assist with new product development - provide consumer feedback
  • Strategic Plan Development and Evaluations
  • Coordinate with Division President and Ops team on both short and long term strategic initiatives
  • Gather, analyze, and communicate both macro and micro-level market
  • Assess market opportunities for growth strategy
  • Assess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)
  • Communicate key findings as appropriate with local division management teams
  • Assist Division Presidents with the Final Strategic Plan Presentation
  • Provide support for the completion of the Corporate Workbook
  • Perform other duties as assigned

Sound Like You?

You might be just who we're looking for if you have...

  • Minimum Bachelor's degree in Business, Real Estate, or quantitative field required
  • 4+ years of experience in site selection, competitive assessments and / or market evaluations in homebuilding or similar industry
  • Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form
  • Highly proficient in Excel, Word, and PowerPoint
  • Very strong written and verbal communication skills
  • Experience with housing database tools is a plus, but not required
  • Local Market knowledge preferred
  • FLSA Status : Exempt

    Will have responsibilities such as :

  • Interviewing, selecting, and training employees
  • Setting rates of pay and hours of work
  • Appraising productivity; handling employee grievances or complaints, or disciplining employees
  • Determining work techniques
  • Planning the work
  • Apportioning work among employees
  • Determining the types of equipment to be used in performing work, or materials needed
  • Planning budgets for work
  • Monitoring work for legal or regulatory compliance
  • Providing for safety and security of the workplace
  • Essential Functions :

    Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Report to Division / Corporate Office / Community daily and adhere to schedule
  • Ability to access, input, and retrieve information from a computer and / or electronic device
  • Ability to have face-to-face conversations with customers, co-workers, and higher-level managers
  • Ability to sit or stand for long periods of time and move around work environment as needed
  • Ability to operate a motor vehicle if applicable
  • Comply with company policies and procedures
  • Physical Demands :

  • Must be able to remain in a stationary position up to 50% of the time
  • The ability to frequently lift and / or move up to 10 pounds and occasionally lift and / or move up to 25 pounds
  • Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion, or veteran status.

    Benefits of Working With Taylor Morrison

    We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development, and advancement opportunities, we offer full-time employees an extensive benefits package, to include :

  • Competitive Compensation
  • Health Care - Medical / Dental / Vision / Prescription Drug Coverage
  • 401(k) with Company Matching Contributions
  • Flexible Spending Accounts
  • Disability Programs
  • Employee & Dependent Life Insurance
  • Vacation & Company Holidays
  • Tuition Reimbursement
  • Employee Home Purchase Rebate Program
  • Home Mortgage Program
  • Employee Assistance Program (EAP)
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