Director of Product Marketing
VirtualVocationsCedar Rapids, Iowa, United States30+ days ago
Job type
- Full-time
Job description
A company is looking for a Director of Product Marketing to lead product positioning and messaging strategies.
Key Responsibilities
Own the product marketing strategy and oversee execution of GTM plans for product launches and feature releases
Define product positioning and value propositions based on market trends and buyer needs
Manage the Content Marketing Manager to create high-quality content supporting the buyer journey
Required Qualifications
Bachelor's degree in Marketing, business, or related field
7+ years of experience in B2B SaaS product marketing, with a preference for compliance or HR tech experience
2+ years in a leadership role managing teams
Proven success in product positioning and B2B GTM execution
Strong understanding of buyer personas and enterprise SaaS buying cycles
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Director Of Marketing • Cedar Rapids, Iowa, United States
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