Senior Manager of Analytics & Insights

Job Description

Job Description

Title : Senior Manager, Analytics & Insights

Position Overview

Avid Marketing Group is seeking a Senior Manager, Analytics & Insights to lead the transformation of data into strategic advantage for our clients in the CPG and shopper marketing space. This individual will play a critical role in advancing how we collect, analyze, and interpret data — integrating technology, automation, and AI to deliver deeper, faster, and more actionable insights.

The ideal candidate combines strong CPG / retail expertise with a technical and innovative mindset — someone who is as comfortable discussing brand lift and category trends as they are exploring how AI or advanced analytics can uncover new growth opportunities. We’re looking for a hands-on leader who is eager to take on more, experiment with emerging technologies, and push the boundaries of what’s possible in marketing analytics.

Reports to : VP Analytics & Insights

Key Responsibilities (subject to change based on business requirements) :

Shopper Marketing & Client Insights

• Lead analytics and insight development for multi-channel shopper marketing programs — linking marketing activity to measurable sales lift and ROI
• Translate complex performance data across tactics (retailer media, national campaigns, trade offers, etc.) into clear stories and strategic recommendations
• Partner with Account and New Business teams to define metrics, optimize program effectiveness, and guide investment decisions
• Develop client-ready presentations and reports that not only explain what happened but uncover why — and what to do next

Technology & Advanced Analytics

Leadership & Collaboration

Must Have Qualifications :

Nice to Have

Who you Are

You’re a strategic, tech-curious analytics leader who blends commercial understanding with technical innovation. You thrive in fast-paced environments where insights drive action, and you’re passionate about using data — and the technology that powers it — to shape smarter marketing decisions.

Why Join Avid Marketing Group

At Avid, we bring insight and innovation together. You’ll join a collaborative, hybrid team that values curiosity, continuous learning, and creative problem-solving. This is an opportunity to help modernize how analytics and technology work together — influencing client outcomes and the future of shopper marketing.

Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.

AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home two days a week is beneficial. We look forward to hearing from you!