Community & Social Media Manager

About the job

Your Role

As the new Community, Social, & Brand Love Manager  you will build and nurture KURU's community while fueling the stories, partnerships, and social moments that get people talking for all the right reasons. You see every conversation as an opportunity to deepen connection and every engagement as a moment to create meaningful impact. With your natural ability to engage others, you'll balance collaboration and precision to ensure our voice is not only heard, but remembered.

Join us at KURU Footwear, where you will bring structure to creativity, turning everyday interactions into lasting relationships that grow our community.

The Community, Social & Brand Love Manager is accountable for one number : the Share of Voice vs. Share of Market Delta. Your job is to ensure KURU is talked about more than we're bought today-fueling the awareness and earned attention that compounds into future demand.

You'll own the earned media strategy across SEO, outreach, organic social, and influencers. You'll be responsible for growing mentions, links, and conversations while making sure every post, partnership, and piece of content feels unmistakably KURU.

This is a role for someone who knows how to engineer attention with purpose : blending community-building, storytelling, and technical SEO into a system that scales.

About the Company

At KURU, we don't just make shoes-we help people get their lives back. Every pair comes loaded with our patented tech that hugs your heels and tackles foot pain at the source. The result? Relief that feels like a revelation (and actually works).

When we say, "It's more than a shoe, it's a KURU!"-we mean it. These aren't just shoes that cushion your step-they help you chase what matters. From 12-hour shifts to long-distance runs to "just one more errand," KURU helps people go farther, feel better, and stay on their feet-with a lot less fuss.

Every style we design is built for real life : high performance, everyday comfort, and bounce-back power when your feet need it most. This is where comfort meets hustle, science meets storytelling, and customers say : " Because of KURU, I can _______ again ."

We're building the ortho that should've existed all along. To get there, we need a Community, Social & Brand Love leader who can make KURU impossible to ignore-and unforgettable once discovered.

What You'll Focus On

Earned Media Strategy

• Define and execute KURU's earned media strategy to grow visibility, credibility, and conversation share.
• Build a flywheel of content, outreach, and partnerships that expand brand presence and authority.

Community & Social Leadership

SEO & Visibility (Supporting Focus)

Outreach & Influencer Management

Process Creation & Documentation

Your #1 Goal

SOV vs. SOM Delta

SOM, KURU is winning the awareness battle and building future demand.

You'll Thrive in This Role If You...

Why KURU?

Benefits & Perks

Wondering what it's like to work for KURU Footwear? You'll enjoy coming to work AND receive these benefits :

This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.

Job Type : Full-time

Pay : Benefits :

Job Posted by ApplicantPro