Director, Media Planning & Ad Operations Job at Hy-Vee, Inc. in West Des Moines

Director, Media Planning & Ad Operations

Join to apply for the Director, Media Planning & Ad Operations role at Hy-Vee, Inc.

The Director, Media Planning & Ad Operations is responsible for leading cross-functional teams to deliver best-in-class retail media campaigns that drive both client success and network revenue growth. This role oversees media planning, ad operations, billing, and creative, ensuring seamless execution from strategy through delivery.

Primary Responsibilities

• Lead Media Planning, Ad Operations, Billing, and Creative teams to deliver end-to-end campaign solutions.
• Translate business objectives into actionable media and creative strategies that drive partner success and revenue growth.
• Build and standardize processes across functions for consistency, scalability, and efficiency.
• Partner with Sales, Finance, Product, and Analytics to align execution with business goals.

Media Planning

Ad Operations

Education & Experience

10+ years in retail media, digital advertising, or a related field, with expertise in media planning, ad operations, and creative processes.

Demonstrated success in managing budgets, revenue forecasting, and financial performance.

Strong knowledge of campaign management tools, DSPs, SSPs, ad servers, and creative platforms.

Experience leading cross-functional teams and driving results in a fast-paced environment.

Excellent organizational, communication, and leadership skills.

Bachelor’s degree in Marketing, Business, Communications, or related field required; advanced degree preferred.

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