Senior E-commerce and Campaign Manager, Paid Media

Job Overview

Learning A-Z leverages thoughtful investment in paid media channels to help connect target customer wants and needs to our products and solutions in ways that serve our company's values and purpose. As our Campaign Manager of Paid Media, you will develop, implement, and optimize paid media strategies and tactics across various digital platforms to deliver performance on our most important marketing goals. Your primary goal will be to optimize a robust budget that delivers ROI through targeted traffic, demand generation, and eCommerce revenues. As part of our growth and demand generation team, you will work closely with cross-functional partners to align paid media strategies with overall marketing objectives and ensure seamless execution.

This position will play a pivotal role in managing and optimizing Learning A-Z's e-commerce platform to drive online sales, enhance user experience, and improve conversion rates. This person will collaborate with cross-functional teams, including marketing, sales, and product management, to develop and execute strategies that maximize revenue and customer engagement.

Job Responsibilities

• Manage and optimize Learning A-Z's e-commerce platform, ensuring seamless functionality and an excellent user experience.
• Implement strategies to enhance online sales, including conversion rate optimization (CRO), search engine optimization (SEO), and user journey enhancements.
• Work closely with the digital marketing and lead generation teams to execute paid search, display, and social media advertising campaigns.
• Analyze website performance, customer behavior, and sales data to make data-driven recommendations for improvement.
• Collaborate with UX / UI designers and developers to optimize website navigation, checkout processes, and overall design.
• Ensure e-commerce site performance, security, and compliance with best practices and industry standards.
• Uniquely own SEM and paid advertising media strategy and tactics that optimize traffic to company websites and ROI.
• Responsible for e-commerce revenue for the single license and small purchases on learninga-z.com.
• Create and execute paid advertising strategies aligning with overall marketing goals and priorities, including web store purchases, product trials, and lead generation form fills.
• Design, implement, and manage campaigns across multiple platforms to maximize reach and conversions.
• Monitor, analyze, and report on campaign performance metrics, using insights to optimize future strategies.
• Work collaboratively with campaign and product marketing teams to optimize the implementation of paid media strategy within the context of the overarching campaign strategy.
• Work closely with marketing creative services to develop compelling ad copy and visuals that resonate with target audiences while adhering to brand and message guidelines.
• Leverages tools to conduct multivariate tests to evaluate ad performance and implement changes based on data-driven insights.
• Manage vendor and agency partnerships to deliver results within acceptable performance criteria and budget for ad spend.
• Stay up-to-date on industry trends, competitor activities, and best practices to inform e-commerce and paid advertising strategies.
• Present campaign performance and insights to internal stakeholders and make recommendations for future initiatives.
• Work closely with digital marketing services to recommend website improvements to improve traffic conversion rates.

Job Requirements

Why Work With Us?

When you work with Learning A-Z, you'll be helping students across the globe develop the comprehension, curiosity, and continued joy of learning they need to succeed in today's world.

We've been awarded numerous accolades from a wide variety of edtech organizations. Our flagship products Reading A-Z, Raz-Kids, and Raz-Plus are beloved by teachers and students alike, and are currently used by approximately 1 / 5 of public students in the United States.

To learn more about our organization and the exciting work we do, visit www.learninga-z.com.

Remote First Work Environment

Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.

If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.

The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role.

As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity / expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).

We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.