Senior Analyst Paid Social & Display

Senior Analyst Paid Social & Display

The Senior Analyst Paid Media Display and Social will take ownership of building in-house display, programmatic, and paid social capabilities from the ground up, establishing processes, campaign structures, and best practices while managing day-to-day campaigns. This role offers the chance to be an influential voice, directly shaping the company's paid display and social strategy and making a measurable impact on the brand. This role is critical in capturing customer interest and demand, driving bookings, and revenue for JetBlue.

Essential Responsibilities :

• Day-to-day setup, management, and optimization of paid social, display and programmatic campaigns, working directly in platform (Meta, TikTok, LinkedIn, YouTube, Trade Desk, CM360, and others) to set up, launch, monitor, and optimize campaigns. Includes audience management, daily adjustments of campaigns, testing, and reporting.
• Build, implement, and maintain campaign structures, including naming conventions, campaign hierarchies, and tagging for accurate tracking and reporting. Establish processes, best practices, and frameworks for running campaigns in-house from scratch.
• Manage campaign pacing, budgets, and billing processes, including planning, tracking, invoice review, and reconciliation.
• Track campaign performance, provide reporting and insights, and translate learnings into actionable recommendations for future campaigns.
• Partner with creative teams to brief, test, and optimize ad formats (video, carousel, static, dynamic creative). Partner with internal Marketing, Promotions, and Creative teams to ensure assets, messaging, and targeting strategies are aligned to platform best practices and campaign objectives.
• Collaborate with the internal Analytics team to ensure campaign tracking is accurate, pixels and tags are properly implemented, and performance data is feeding correctly into dashboards and reporting tools.
• Collaborate with SEM, CRM, and analytics teams to ensure cohesive cross-channel strategies.
• Serve as an influential voice in the organization, helping shape the paid social strategy and make meaningful impact on the brand during this critical transition to in-house media capabilities.
• Stay current on emerging social platforms, programmatic innovations, and industry trends. Seek innovation opportunities through emerging platform features, industry trends, and vendor partnerships.
• Other duties as assigned.

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Preferred Experience and Qualifications :

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JetBlue Airways is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or any other legally protected basis.