Senior Product Manager

Overview

JOB DESCRIPTION

We are searching for a Product Marketing Manager to help grow the DAP brand. In this integral role, you'll connect strategy to DIY and Professional end-users to bring innovative products to market.

Responsibilities

• Direct market research and market intelligence gathering to ensure understanding of applications, users, competition and market trends. Analyze and leverage data and insights to develop and formulate category and product recommendations.
• Conduct early-stage opportunity assessment, ideation and concept development for a new product opportunity from ideation to market launch.
• Manage product portfolio to develop and promote new products and optimize and grow existing product lines.
• Monitor and analyze the competitive landscape, business developments and market trends to identify strategic opportunities and ensure product offering is properly positioned.
• Develop product roadmaps for key product segments.
• Drive new product development activities through Stage-Gate product management and market research.
• Ensure profitability within the assigned market segments, including supporting the product commercialization process.
• Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies.
• Execute packaging process to ensure products are marketed at lowest possible cost and in accordance with corporate branding strategies, as well as executing the development, design and production of literature, signage and marketing materials.
• Conduct presentations to internal teams and key strategic retail accounts.

Desired Skills and Experience

Leadership Traits

Benefits

Pay Range

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture and benefits at www.dap.com / careers /

DAP - On the job since 1865.

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