Director - Paid Media

Director Of Paid Media

We're hiring a Director Of Paid Media to set standards of media excellence and lead the strategy, execution, and partnerships that accelerate Gallo's new media vision. You will manage multi-million-dollar media investments, guide agency and technology partner relationships, and champion integrated paid media across search, paid social, marketplaces, commerce, and CRM to drive measurable business outcomes. You will build and scale a test-and-learn culture by advancing measurement, leveraging AI-driven tools, and embedding data-informed audience strategies into precision activation. Working closely with insights, analytics, social, PR, creative, and commerce teams, you'll translate audience segmentation into personalized messaging and performance plans, evaluate nontraditional media opportunities, and secure leadership buy-in for full-cycle paid media initiatives. This role requires a strategic operator who can simplify complexity, influence cross-functional partners, and evolve systems, policies, and best practices for buying media online and offline. You'll coach and grow a high-performing team, nurture publisher and technology relationships to win innovative programs and competitive terms, and steward enterprise-level processes that maximize return while protecting brand standards.

What you'll need :

• Master's degree plus 8 years of public relations, media, creative agency, brand / corporate communications, sales, or brand marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 10 years of experience in media areas, media strategy, brand marketing, or growth marketing with experience in managing substantial media budgets.
• Experience working with media agencies.
• Deep expertise in upper and mid funnel media planning (video, CTV, audio, OOH, partnerships, digital media).
• Experience managing large multi-channel paid media campaigns that deliver a cohesive brand experience.
• Leadership experience managing and developing high performing teams across media strategy and analytics.
• Experience leading the dialogue and negotiations with the heads of media properties.
• Experience managing and negotiating contracts with external vendors.
• Required to travel both domestically and internationally up to 25% of the time.
• Required to be 18 years or older.

How you'll stand out :

Our benefits & perks :

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview. The company does not sponsor for employment-based visas for this position now or in the future. Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable. This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance. Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions). We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process.