SEO / GEO Specialist Job at IWAY in Minnetonka

Perrill is an award-winning digital marketing agency that exists to power businesses to win online. We are in search of a SEO / GEO Specialist with 3-5+ years of experience to join our team of marketing professionals.

As a SEO / GEO Specialist, you will work with our team of digital marketing experts to help our clients reach their business goals by growing visibility and conversions across classic search (SEO) and AI answer engines (GEO).

Core Responsibilities

Develop “answer‑ready” content : Collaborate with content writers to create succinct Q&A, TL;DRs, key‑facts callouts, credible citations, and clearly dated claims aligned to user questions and tasks.

Structured data at scale : Implement and validate JSON‑LD (FAQPage, LocalBusiness, HowTo, Product, Article / NewsArticle, Organization, Author)

Technical SEO / GEO : Ensure crawlability, renderability, canonicalization, internal linking, XML sitemaps, and fast performance.

Keyword & question research : Expand traditional keyword research into question, task, and “jobs‑to‑be‑done” research using SERP features, PAA, forums, site search, and support logs.

Content & UX collaboration : Work with clients and content team to optimize information architecture (headlines, anchors, tables, step lists) that LLMs and users can scan.

Measurement & reporting : Build dashboards for organic + AI‑assistant referrals, track inclusion / citation rate, branded answer share, and post‑click outcomes.

Conversion Rate Optimization (CRO) : Use analytics and session data to find friction and report lift on key conversions from SEO / GEO traffic.

Pre / post‑launch SEO : Provide requirements for new builds, migrate metadata / redirects, validate schemas and tracking, and run post‑launch QA.

Link earning & authority : Drive high‑quality digital PR and source‑backed content to strengthen E‑E‑A‑T and citation likelihood.

Client communication : Present findings, roadmaps, and experiments with clear business impact and voice of the customer in mind.

Our ideal candidate has thorough knowledge and experience with the following

Technical SEO (audits, crawling, rendering, CWV, canonicalization, sitemaps, internal links, Google Business Profile review)

Structured data (JSON‑LD) and schema validation

Content strategy for answers (Q&A, how‑tos, definitions, data tables, sources)

Question / intent research with deep search intent; beyond head terms

Question mining – turn Reddit and other forum threads into structured content briefs and FAQ / HowTo modules on owned pages.

LLM citation literacy – understanding which platforms are frequently cited and how to format content to be quotable.

Analytics (GA4, GSC, Looker Studio) and measurement design; GTM proficiency

Bing Webmaster Tools & IndexNow operational experience

CMS familiarity (WordPress, Shopify, SquareSpace, BigCommerce, Magento)

Site crawling tools (Screaming Frog, Sitebulb, Etc) and QA workflows

Backlink / Digital PR with emphasis on quality and originality

Heatmapping and session recording tools like Clarity, Hotjar, Lucky Orange, or similar

Cross‑functional collaboration in an agency setting

Salary

$70,000 to $80,000, depending on experience

Benefits At Perrill

A fun, team‑oriented culture built on positive and winning teamwork

Flexible hours and work from home opportunities

A modern, state‑of‑the‑art office space designed for both collaboration and individual success

Medical, dental, and vision benefits

401(k) with matching

Unlimited PTO

Professional development opportunities

Are you ready to work with exciting brands and apply your skills alongside a team of professional marketers? If this sounds like you, we want to hear from you today!

Remote candidates may be considered, but strong preference will be given to candidates available to work in our office in Minnetonka, Minnesota, at least 2 days per week.

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