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Email Marketing & Paid Social Lead
Email Marketing & Paid Social LeadBOLT FARM TREEHOUSE • Whitwell, TN, US
Email Marketing & Paid Social Lead

Email Marketing & Paid Social Lead

BOLT FARM TREEHOUSE • Whitwell, TN, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Connect with dreamers and turn inspiration into bookings through email and social. Why this role exists :

Actively Hiring | Full-Time | Remote

We’re scaling a luxury hospitality brand where every click must turn into nights booked and every stay should multiply future revenue . Your mission : architect the growth engine— write, design, launch, and measure —so attention becomes reservations, upsells, and repeat visits.

The Bar (read this twice) :

This is hard mode . You’ll need to :

  • Think like a scientist ????
  • Ship like a startup ????
  • Hold yourself to a pro athlete’s standard ????

If you can’t deliver measurable wins weekly, this won’t be fun for you

About Us :

Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world.

Meaningful work. Meaningful relationships.

We Are an AI-First Company :

At Bolt Farm Treehouse, artificial intelligence isn’t just a tool—it’s part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences.

By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters : building meaningful human connections, unlocking creativity, and making a lasting impact.

Company Core Values :

  • Best is the Standard – Excellence is the only standard.
  • All-In – Commit fully, take ownership, and give your best.
  • Move Fast – Speed and efficiency drive success.
  • Wow Every Guest – Create exceptional experiences that leave a lasting impact.
  • What you'll own :

    Lifecycle (Email + SMS)

  • Stand up and scale : welcome, browse / booking abandonment, price-drop, pre-arrival, in-stay upsell, post-stay, VIP / loyalty, win-back
  • Segmentation, dynamic content, send-time logic, deliverability discipline
  • Paid Social (Creative + Media)

  • Meta, Google, YouTube : prospecting → retargeting → loyalty
  • Weekly creative sprints (UGC, motion, static) with ruthless test + scale rules
  • Integrated Campaigns

  • Seasonal promos, product drops, spa pushes, creator collabs
  • Own calendar, briefs, assets, QA, pacing, post-mortems
  • Copy + Design (hands-on)

  • Headlines, hooks, microcopy, CTAs
  • Build / design in Figma + ESP; edit motion when needed
  • Marry luxury brand voice with direct-response rigor
  • Analytics & Attribution

  • GA4, UTMs, cohorts, lift tests, daily dashboards the exec team trusts
  • QA + Compliance

  • Rendering, links, pixels, event integrity
  • SMS / TCPA + CAN-SPAM guardrails (without killing performance)
  • Non-Negotiable Outcomes (First 90 Days) :

  • Lifecycle revenue : Launch / repair 10+ core flows ; drive lifecycle (email+SMS) to ≥25% of booked revenue with incrementality proven via holdouts .
  • Creative throughput : Ship 40–60 net-new paid social creatives across ≥6 angles; ≥10% win rate at target CAC.
  • Efficiency : Improve new-guest CAC by ≥15% at equal or higher volume (brand-search leakage controlled).
  • Conversion paths : Launch ad → LP bundles with message match; deliver +20% CTR or +10% LP CVR on winners.
  • Abandonment fix : Cut booking-flow abandonment via a 3-step browse→cart→checkout series; publish before / after metrics.
  • Dashboards : Stand up a single source of truth (daily) : send volume, OR / CTR / CVR, opt-outs, revenue, CAC / ROAS, attach rate, by segment / device / channel.
  • Skills & Experience You Bring :

  • 6–10+ years across lifecycle, paid social, and integrated campaigns with a portfolio tied to revenue .
  • Elite copywriting (hooks, narrative arcs, objection handling) + clean, modern design (Figma).
  • Platform mastery : Klaviyo / Braze / Iterable , Meta / TikTok Ads , GA4 / GTM , Looker Studio / Mode , basic SQL / Sheets .
  • Testing chops : A / B frameworks, pre-analysis plans, MDE / power instincts; conversion lift tests; UTMs that stay clean.
  • Mobile-first UX sense; can partner with CRO to align claims, proof, and CTAs.
  • Deliverability + compliance instincts without neutering performance (CAN-SPAM, TCPA).
  • Bonus : hospitality / booking engines, spa / experience upsell logic, creator / UGC orchestration, After Effects / CapCut.
  • Tooling you’ll likely touch :

    Klaviyo / Braze / Iterable, Postscript / Attentive, GA4, GTM, Looker Studio / Mode, Meta / TikTok / YouTube, Figma, Hotjar / Clarity, CapCut / AE / Premiere, Sheets / SQL, Notion / Asana.

    How We Work :

  • Make the requirements less dumb. Challenge assumptions, simplify offers.
  • Delete before you add. Remove friction, then optimize.
  • Speed is a feature. Weekly test velocity beats quarterly “big bangs.”
  • Reality >
  • opinions. We keep what the data defends.

  • AI-first. Use AI to ideate angles, generate variants, analyze sessions—and then verify with data.
  • What Success Looks Like (12 Months) :

  • Double-digit lift in end-to-end booking conversion and lower CAC at higher spend
  • Lifecycle becomes a profit center , with rising attach rates that don’t harm core bookings
  • A creative + campaign machine : cadence, >
  • 30% win rate, living playbook, predictable revenue spikes

    Compensation & Logistics :

  • Competitive salary + performance bonus tied to revenue + efficiency (CAC / ROAS)
  • Benefits, gear, learning budget
  • Location flexible; core hours aligned to CST
  • Know the perfect person for this role? $1,000 cash reward if you refer the person we hire! Click here to see why Bolt Farm Treehouse is an amazing team to join!

  • Referral reward will be paid at 6 months of employment
  • Create a job alert for this search

    Email Marketing Lead • Whitwell, TN, US

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