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Sr. Director - Patient Engagement Content Optimization

Sr. Director - Patient Engagement Content Optimization

MediabistroIndianapolis, IN, United States
11 hours ago
Job type
  • Full-time
Job description

Overview

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We put people first and strive for our best in all we do.

Purpose

The Senior Director, Patient Engagement Content Optimization is accountable for developing and executing content strategies that elevate Lilly’s leadership in patient engagement across clinical trial design and delivery. They will actively engage with internal and external partners to maximize Lilly’s engagement with patients, caregivers, and trusted community partners to amplify inclusive and accessible clinical trials. The Senior Director will collaborate with Clinical Capabilities, the Global Customer Office, and Business Areas to ensure deliverables reflect Lilly’s commitment to inclusive, accessible, and meaningful patient experiences. They will lead the development and stewardship of core messaging used by CDDA senior leaders and designated staff at key industry, public, and internal events, and will explore innovative approaches to deepen engagement with patients, caregivers, and trusted community partners.

Primary Responsibilities

This job description provides a general overview of the job requirements at the time it was prepared. Job requirements may change and may include additional responsibilities. Consult with supervision regarding actual duties for the position.

  • Enterprise Leadership and External Focus Develop and lead content strategy that outlines clear objectives and activities across multiple workstreams impacting the patient journey, including community engagement, community-based trial design and delivery, and the broader clinical trials publications strategy for stakeholders across Clinical Capabilities.
  • Forecast and manage budgets for major initiatives, aligning resource allocation with long-term strategic goals across Patient Engagement and the broader Clinical Capabilities organization.
  • Create and leverage clinical trial messaging to support speaking opportunities including industry, patient, and community forums for the Clinical leadership team.
  • Collaborate with Global Communications to drive timely and targeted content delivery for the Patient Engagement team in alignment with the broader Clinical Capabilities organization.
  • Influence senior leadership and external partners, including professional and advocacy groups and patient organizations, to shape strategic decisions and drive innovation in patient experience.
  • Utilize messaging performance data and audience analytics to inform and adjust content strategies and implementation for greater impact, reach, and resonance. Shape internal and external content to position Lilly as a key voice in clinical trial innovation and patient engagement.

People Management and Partnership

  • Support organizational change management and drive shared learning across the enterprise to ensure clear communication of updates to approved content or cross-industry learnings.
  • Integrate with enterprise teams such as Global Communications, Global Customer Office, and Business Areas to share updates across Clinical Capabilities.
  • Manage and work with vendor(s) in partnership with Digital and Community Engagement to improve strategy and execution of appropriate tactics.
  • Develop and manage strategic partnerships with internal and external stakeholders, proactively identifying opportunities for growth and innovation in Patient Engagement and across Clinical Capabilities.

    • Minimum Qualification Requirements

  • Bachelor’s degree or higher in journalism, communications, public relations, marketing or related field.
  • Minimum of 8-10 years of communications experience in a global, matrixed organization.
  • Legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status for this position.

    • Other Information / Additional Preferences

  • Proven communications expertise – ability to develop and implement communication strategies and plans.
  • Exceptional Communication Skills – strong oral and written skills with a talent for simplifying complex topics.
  • Enterprise Initiative Leadership – successful coordination of multiple large-scale initiatives across various teams.
  • Executive Influence – demonstrated leadership and ability to influence senior stakeholders.
  • Digital & Social Media Proficiency – experience with social platforms and understanding of social media impact.
  • Creative & Trend-Aware – innovative thinker with awareness of emerging communication trends.
  • Analytical & Strategic Thinking – strong problem-solving skills and attention to detail with a big-picture mindset.
  • Agency Management – manage public relations vendor(s) to assist in analysis and execution of communications strategies as needed.
  • Clinical Trial or Health Care Delivery Experience – direct experience supporting communications to key audiences effectively.
  • Travel – 10% or less, based on business need and patient engagement.

    • Lilly is dedicated to helping individuals with disabilities actively engage in the workforce, ensuring equal opportunities in the application process. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form at for further assistance. Please note this is for individuals to request an accommodation and any other correspondence will not receive a response.

    Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

    Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include : Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

    Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $151,500 - $222,200. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and / or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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