Marketing & Communications - Strategist - Customer Loyalty & Retention

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

At Regions, the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability, growing customer base, and deepening relationships. This position serves as a liaison between Marketing and various business lines.

Primary Responsibilities

Contributes to the development and overall execution of the Marketing plan and committed outcomes

Partners with Marketing / SCX centers of excellence and business teams to continuously innovate, identify, and test new and radical marketing programs

Partners with product, brand, and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Bank's customers

Partners with the content and execution team to develop and manage a creative / content roadmap across channels

Assists senior management in monitoring and researching market, customer, and technology trends and recommends taking action when necessary

Offers advice and guidance to junior strategists

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

Bachelor’s degree in Marketing or a related field

Seven (7) years of Banking and / or Marketing experience

Preferences

Master of Business Administration (MBA) or a related graduate degree

Experience working on cross-functional teams

Direct and digital marketing experience

Knowledge of marketing principles and measurement

Skills and Competencies

Ability to build strong relationships with business partners across various functions

Ability to research, analyze data, and derive facts

Ability to work in a fast-paced, multi-tasked environment

Ability to work under pressure and meet deadlines

Knowledge of marketing principles and measurement

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Sense of urgency, solid judgement, and prioritization skills

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

Lead design of customer onboarding, loyalty and retention programs for Consumer bank customers

Identify opportunities for increased personalization through unique customer journeys by Segment

Strong experience designing Journeys from the ground up in Salesforce Marketing Cloud (SFMC)

Experience with Financial education programs and Customer Content strategy is a plus

This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include : experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target :

Minimum : $113,228.50 USD

50th Percentile : $148,830.00 USD

Incentive Pay Plans : This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and / or company performance. Opportunity to participate in the Long Term Incentive Plan.

Location : Birmingham, Alabama

Equal Opportunity Employer / including Disabled / Veterans

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