Marketing Analytics Manager

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Job Description

Job Title : Marketing Analytics Manager

Location : Vernon Hills, IL

Department : Rust-Oleum US Marketing

Reports To : Sr Director, Strategic Communication & Demand Generation

Direct Reports / Manages others : No

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.

Responsibilities

• Reporting, Analytics & Insights
• Lead all marketing reporting efforts, attending cross-functional meetings and consolidating reports across PR, Media, Social Media, Digital Hub, Website, SEO, and other marketing channels.
• Synthesize marketing media data into actionable insights, tailoring reports and presentations to meet the needs of diverse audiencesranging from high-level executive summaries to retailer-specific breakdowns.
• Monitor and interpret marketing media data trends, providing strategic recommendations to guide team decisions and optimize campaign performance.
• Educate internal stakeholders on marketing and media KPIs and performance metrics, increasing organizational understanding of what they mean, why they matter, and how to take action based on the data.
• Establish and uphold standardized reporting processes, ensuring consistency, accuracy, and efficiency across all marketing media analytics outputs.
• Project manage reporting timelines and deliverables, ensuring insights are delivered accurately and on time.
• Maintain centralized access to marketing dashboards and reports, promoting transparency and ease of access across the organization.
• Media Execution
• Assist in the collection and handoff of campaign assets, timelines, and performance expectations across internal and external teams, ensuring alignment and timely execution within retail media channels.
• Play a key role in campaign post-analysis efforts by gathering media performance data, synthesizing retailer-specific insights, and delivering actionable takeaways to inform future investment and creative strategy.
• Collaborate with internal stakeholders and agency partners to enhance the quality of briefs, ensuring clarity of objectives, data-informed targeting strategies, and a consistent brand voice across platforms.
• Cross-Functional Alignment & Liaison Work
• Serve as the primary data liaison for the Demand Generation and Integrated Communications teams, ensuring alignment across all marketing functions.
• Act as a bridge between the Demand Generation and Digital Hub teams, facilitating seamless communication and alignment on shared initiatives.
• Campaign Development & Strategy Support
• Partner closely with product marketing teams to assist in the development of integrated campaigns, serving as a cross-functional liaison between Rust-Oleum and external media agency partners to ensure strategic and executional alignment.
• Provide strategic and analytical support during campaign development phases, collaborating with brand and product teams to help shape briefs, refine messaging, and align marketing objectives with performance outcomes.
• Support go-to-market efforts by coordinating campaign timelines, aligning cross-functional teams, and managing the operational flow between insights, creative, and media teams.
• Tools, Data Integration & Broader Insights
• Collaborate closely with media agency partners and MMX, aligning on performance metrics, campaign evaluations, and optimization strategies.
• Integrate GA4, PriceSpider, and content performance data with media results, clearly articulating ROI and marketing effectiveness.
• Partner with Insights and Category Management teams, campaign reporting, and other department analytics.

Qualifications

From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation / sick days / parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Research, Analyst, and Information Technology

Industries

Manufacturing

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