Senior Demand Generation Manager

Job Description

Job Description

Are you a strategic demand generation leader driven to accelerate revenue and expand the pipeline for a high-growth company? ActiveCampaign is seeking a Senior Demand Generation Manager to execute impactful regional and digital demand generation strategies.

In this role, you won't just be running campaigns—you'll be a key driver of our growth, playing a major part in creating digital and AMER demand gen strategies that optimize every stage of the buyer’s journey. You’ll partner closely with sales, product marketing, lifecycle marketing, and content to drive growth in both sales-touched and self-serve revenue.

On a typical day, you might :

• Design, implement, and optimize multi-channel demand generation campaigns across the entire buyer's journey.
• Develop new lead acquisition channels while partnering with lifecycle and sales teams to create and optimize conversion paths.
• Collaborate across product marketing, lifecycle marketing, events, and sales to ensure a coordinated and seamless buying journey.
• Create targeted demand generation campaigns for the U.S. market alongside scalable digital initiatives.
• Monitor and analyze KPIs across existing and new activities to identify opportunities for additional investment or strategic reallocation.
• Execute with a hands-on approach, working across internal teams and external vendors to accelerate demand generation initiatives.

The ideal candidate will bring :

Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.

About ActiveCampaign :

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.

Perks and benefits :

At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.

Here are some of the benefits we offer :

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.