Category Marketing Product Development Manager

Category Marketing Position

The Category Marketing position is responsible to successfully develop the Refrigeration Category in the North American Region (US, Canada, Mexico) by managing and executing the central (global) marketing strategy in line with the global brand strategy by covering all distribution channels. This role is closely collaborating with the Business Unit Refrigeration on a category marketing level, with the aim to increase market share and optimize all North American activities to deliver agreed upon ROI measures.

Your Responsibilities :

• Lead contact person for all product-driven activities in the Refrigeration Category
• Ensure market strategy alignment with the Global Refrigeration - category strategy
• Provide feedback to global headquarters in terms of competition, new products, etc.
• Definition of product assortment (line-up and pricing) with regard to turnover, sales volume and profitability
• Conduct market analyses (e.g. syndicated market data, competitor information, customer feedback, consumer insights)
• Ensure state of the art product presentations at POS
• Define distribution and POS objectives together with the sales departments for all channels
• Analysis of sales & turnover development and derivation of product measures & campaigns
• Leading new product launches and phase-outs
• Preparation of the annual marketing plan per category and channel (off- and online) based on market requirements
• Creation and definition of national appliance promotions
• Participating in international company projects

What We Are Looking For :

The salary range for this position is $95,000 to $100,000 annually plus bonus. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education experience, relevant skills, and alignment with market data.

Why You Might Like Working Here :

About Miele :

What does it take for a family run company to become world market leader in the premium domestic appliance and commercial machine segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are at entry levels or managers. Miele asks a lot of its employees. They are expected to develop and manufacture worldwide market premium products that are "Immer Besser". In return, they receive the most valuable thing Miele can give them : that they themselves become "Immer Besser" - in all of their professional and personal abilities. "Immer Besser" is therefore an entrepreneurial success principle from which customers and employees benefit in equal measure. We call this principle "MAKE IT BETTER. BE BETTER". Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE / AA : M / F / D / V