Social Media Community & Content Manager

GENERAL DESCRIPTION / PRIMARY PURPOSE:

The Social Media Community & Content Manager will engage Dole’s digital community by implementing social interactions through new content execution and development, participating in discussions, attending live events, identifying new consumers and listening and responding to the current ones. This in-office position is part of the social media team, working closely with other members of the social media, communications and marketing teams.

MAJOR RESPONSIBILITIES AND TASKS/DUTIES OF THE POSITION:

• Oversee the day-day community management of Dole social channels. Partner with digital and marketing to develop, create, and schedule organic social content across channels, growing engagement and conversion.
• Proactively engage in conversations with various components of the company in North America - Fresh Fruit products, licensing, sustainability, nutrition, etc. - to understand each area’s individual priorities and assess and prioritize how best to promote. This would then include determining the best channel, formulating key message points, drafting post language, working with designers to determine visual communication assets, presenting programming recommendations to the team and deciding the execution.
• Contribute to developing social strategies for scheduled campaigns, including as a participating member of the ideation team and as the keeper of the total social integration calendar provide guidance on timing as well as recommendations on opportunistic tactics to amplify.
• Attend live corporate and divisional events that include social media components, positively engaging and interacting with consumer audience, capturing content, executing and documenting activation. Assist and support marketing events group as needed.
• Leverage social listening tools across digital communities – employees, retail partners, influencers, business partners, consumers, stakeholders, activists and community leaders – to monitor and engage with social commentary.
• Analyze and report social and web metrics. Monitor in-process campaigns to make real-time determinations and recommendations for course correcting as well as gathering and reporting to department management post campaign metrics including analytical assessment of programs success.
• Build and execute paid media programs that drive user engagement and growth on new and existing platforms.
• Create real time content to complement pre-planned content. Respond to comments and direct messages in a timely manner, sometimes requiring after regular office hours or weekends.
• Research and select imagery for Dole Nutrition News newsletter.
• Upload newsletter articles to website, build and schedule internal and external email distribution to subscribers.
• Manage relationships externally with social platforms on their direction, best practices, and new opportunities and maintain Business Manager accounts across channels.
• Maintain awareness of trends in the social media space and understand opportunities to insert Dole. Initiate planning, development and execution of a Dole response.
• Identify and escalate potential issues, complaints, and watchouts. Be available for real time posting during crisis period.
• Identify content partners, research and vet influencer requests and help plan and manage influencer campaigns.
• Stay up-to-date with new platforms, content formats, and practices to keep our channels relevant.
• Maintain a positive and high energy environment of the Dole pages.
• Perform other duties as assigned.

Required Skills

JOB SPECIFIC COMPETENCIES:

• 4-5+ years of social media community content and social media strategy development management experience
• Knowledge of marketing principles
• Experience with social media channels including Instagram, YouTube, Facebook, Twitter, Pinterest, LinkedIn, TikTok, etc.
• Knowledge of basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers
• Ability to quickly make decisions under pressure and determine best responses to posts
• Experience with Google Analytics and SEO content development and performance tracking
• Experience with social media community management and listening tools like Meltwater
• Excellent written and oral communication skills
• Experience with live stream platforms a plus
• Video editing skills a plus.

PHYSICAL REQUIREMENTS:

• Ability to sit and use a computer, answer phones and utilize a variety of office equipment for extended periods of time.
• Ability to attain, retrieve from ground level, maneuver and position self to set up a booth and distribute merchandise to the public
• Ability to walk an extended distance and stand for extended period of time, move about inside the office or outside during events
• This position requires the ability to lift items weighing up to 40 pounds to waist level. A buddy system is in place to support safe lifting practices, particularly when handling bulk or awkward items such as banana boxes.
• Ability to observe details, identify colors and color hues accurately.

WORK HOUR & TRAVEL REQUIREMENTS:

• The normal hours of work will be 8:30 am to 5.30 pm, Monday through Friday, but due to the nature of the business, events that take place during weekends or outside of normal work hours, the role requires the employee to be flexible as the position demands.
• From time to time, the role may involve occasional travel, including international travel

Required Experience

EDUCATION & CERTIFICATION:

• Bachelor’s degree in Marketing, Communications, or related field required
• Bachelor’s degree in Business Administration, Public Relations, Journalism, or Digital Media preferred

EEO STATEMENT: We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.