Marketing Strategist

Marketing Strategist

Are you the type who geeks out over analytics and finds patterns in messy marketing data? Do you love turning insights into clean campaigns that actually move cost per signed case in the right direction? Can you switch from writing a blog draft to checking GA4, then hop into Ads Manager without breaking a sweat? Final question: When faced with a challenge, do you get excited or run away?

Important: To apply, if you have any questions, please email recruit@crisp.co only. Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform. To apply, submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens. Recruiters do not contact.

Mansfield Melancon Car Accident and Personal Injury Lawyers serves clients across Louisiana with offices in Baton Rouge, New Orleans, Lafayette, and Metairie. The team focuses on injury matters and is known for hands-on service and accessibility. Clients receive direct contact details for their legal team and regular case updates.

The firm emphasizes client-first communication and offers free consultations, 24/7 availability, and contingency fee representation. Locations include Baton Rouge on Europe Street and a Canal Street office in New Orleans, with additional locations in Lafayette and Metairie.

Since its founding, the firm reports tens of millions recovered for injured clients and decades of combined experience, handling complex and catastrophic cases statewide.

Mansfield Melancon is hiring a Marketing Strategist to centralize and elevate a seven-figure annual marketing program. You'll implement the strategy with the partners, bring content production in-house where practical, manage paid media, and give clean, actionable reporting. This is an in-person role based in either Metairie or Baton Rouge, with routine travel between offices. Mileage is reimbursed.

What you'll do:

• Own weekly marketing execution across channels, aligning to firm goals and budget
• Manage paid media: plan, launch, and optimize Google and Meta campaigns, coordinate with any vendors, and guard ROAS and CPL
• Content engine: draft brief blog posts, light copy for pages and ads, publish in WordPress, and coordinate internal approvals
• SEO support: basic on-page optimization, keyword tracking in Ahrefs, internal linking, and content briefs for target clusters
• Social presence: light creative in Canva, short-form video clips, and consistent posting calendar around case results, FAQs, and community efforts
• Lead management partnership: monitor UTM hygiene, form health, call tracking, and ensure leads route correctly
• Quarterly planning: channel mix, experiments, and budget reallocation based on performance
• Vendor management: hold external partners to clear KPIs, audit spend, and reduce reliance where in-house is more efficient
• Event and brand tasks as needed, without losing focus on performance metrics

What we're looking for:

• 2 to 5 years in performance or digital marketing, agency or in-house
• Working knowledge of Google Ads, Meta Ads, and GA4 with hands-on optimization experience
• Comfortable writing and editing short-form content, posting on WordPress, and using basic on-page SEO practices
• Can create simple graphics in Canva and perform basic video editing for social clips
• Data fluent with Excel or Google Sheets, able to turn numbers into decisions
• Nice to have: marketing degree or digital marketing certificate
• Legal industry background is a plus, not required
• In-person only. Valid driver's license and ability to travel between Metairie and Baton Rouge

Why you should work here:

• Direct access to decision makers and fast feedback loops
• Real ownership of a meaningful budget and a clear mandate to improve ROI
• Enrollment in Crisp Experience for training and workshops, including travel to Atlanta as scheduled
• Room to build a small bench of trusted vendors once the core system is humming

Benefits:

• Health stipend: firm contributes about $350 per month toward the employee's health premium
• Retirement: 401(k) with employer match
• PTO: 5 days in the first 2 years, then 10 days from years 2 to 5, plus 12 paid office holidays
• Flexible, family-friendly culture with half-day Fridays and mileage reimbursement for inter-office travel

If you want to own performance marketing inside a mission-driven injury firm, this is your seat. Bring curiosity, crisp execution, and a bias for measurable results. We'll bring a supportive culture, real responsibility, and the chance to see your work translate into lives changed.