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Sr. Director Global Omnichannel Marketing Next Best Action Product Management

Sr. Director Global Omnichannel Marketing Next Best Action Product Management

Gilead Sciences, Inc.Foster City, CA, United States
1 day ago
Job type
  • Full-time
Job description
  • Global position supporting multiple countries across several brands leading and shaping our AI / ML enabled Omnichannel marketing solution to deliver increased ROI.
  • Directly liaise with countries to ensure our capabilities are well positioned and leveraged with in-country marketing and operations teams.
  • Identify and prioritize short- and long-term opportunities for the omnichannel product, and drive product strategies and roadmaps in alignment with product strategic goals
  • Effectively communicate technical concepts to diverse audiences to drive user adoption and satisfaction
  • Leverage metrics to evaluate overall product performance, and work with countries to drive content personalization.
  • Conduct Market Research using (but not limited to) Behavioral Science frameworks to understand humanistic biases / attitudes in Gilead Customers that can ultimately be leveraged for content personalization and perception change.
  • Leverage existing segments to provide additional insights and incremental knowledge on customer attitudes and behaviors.
  • Provide insights and support development of content journeys for microsegments across markets by partnering with country marketing teams.
  • Documentation & Knowledge Base : Support the development of comprehensive documentation and maintain a knowledge base to ensure business continuity, retain intellectual property, and facilitate information sharing.
  • Vendor Management : Proactively manage and optimize business vendor relationships, oversee contract negotiations, and ensure consistent performance and delivery to support operational needs and strategic goals.
  • Cross-Functional Collaboration : Collaborate closely with Market Insights (Global and Regional), IT, Marketing, Sales, and Analytics teams, to integrate DCI insights into NBA implementation, Marketing Strategies and content.
  • Budget Management & Resource Allocation : Manage project budget to agreed financial target and effectively allocate resources to ensure optimal utilization and alignment with organizational objectives.
  • Data Governance and Ethics : Ensure compliance with data privacy regulations (such as GDPR and HIPAA) and uphold the highest standards of data ethics.
  • Relevant experience in biotechnology, pharmaceuticals, or consulting with a focus in one or more areas of marketing, market research, forecasting, analytics, decision analytics, commercial strategy.
  • Experience with Omnichannel Marketing content personalization / Analytics / Market research
  • Prior experience conducting, analyzing, and communicating qualitative and quantitative market research.
  • Must possess good task management skills, planning, prioritization, objective setting, and meeting management and plan execution
  • History of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required
  • Exceptional written and verbal communication skills are required
  • Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, educating, and managing audiences with differing viewpoints to get to alignment via clear and compelling storylines
  • Experience in biopharmaceutical-focused marketing, commercial strategy, or consulting is desirable.
  • Business leadership experience, and a track record of “influencing without authority” (specifically, more senior Commercial and cross-functional partners) in successful conflict resolution and driving consensus.

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    Director Global Marketing • Foster City, CA, United States

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