Global Director of Wearables Marketing Burlingame, CA • Sales & Marketing • Consumer Marketing [...]

The Reality Labs group is looking for a Director of Integrated Marketing to help shape the future of AI Wearables devices.In this role, you will lead campaign and marketing programs for the current and future Wearables portfolio, directly manage a team of integrated marketers, and lead the greater cross-functional teams responsible for Wearables marketing. Your team will be responsible for defining global marketing plans, partnering with cross-functional teams to lead best-in-class go-to-market for new hardware and product launches, and leading the development of breakthrough global integrated marketing programs and campaigns that deliver against business goals.This role will also lead our relationships with brand partners like Ray-Ban, driving mutual growth and results. You will have demonstrated experience leading and influencing partners and cross-functional teams to develop effective integrated marketing plans using analytical rigor, understanding of consumer and market and the right mix of brand and product knowledge.You are an accomplished marketing leader with strategic and creative instincts honed at the world's best brands, experience demonstrating the short-and long-term return effectiveness and efficiency, and a proven record of building, supporting, and inspiring multi-disciplinary marketing teams. You excel in a high growth environment and is effective at establishing collaborative working relationships with various teams across disciplines and levels.

Global Director of Wearables Marketing Responsibilities

Build, manage, and nurture the marketing team responsible for Wearables portfolio

Lead the global marketing strategy, campaign, and program development for the Wearables portfolio

Establish partnerships with cross-functional partners including Creative, Product Marketing, Marketing Analytics, Marketing Insights, Product Management, Retail, Media, and more

Lead relationships with brand partners and external agencies and create impactful campaign work

Demonstrate the effectiveness and efficiency of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics

Represent the Marketing team with marketing, Reality Labs, and company-level leadership

Proactively detect the largest problems impacting their team's execution and makes decisions that resolve and manage dependencies

Minimum Qualifications

15+ years of experience in marketing, advertising, and brand strategy

8+ years of experience managing consumer marketing teams with experience developing integrated marketing programs for large global brands

5+ years of experience working on consumer technology brands / products

Experience partnering with Insights and Analytics to learn, iterate, and evaluate

Experience managing global budgets, with a focus on stewarding responsible spend that drives business goals

Experience managing brand partner, driving mutual growth and results

Experience building and scaling a brand, business, and organization

Preferred Qualifications

Experience in consumer hardware

Experience leveraging music, fashion, sports partners to build brands

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$227,000 / year to $296,000 / year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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