Director Travel Product Marketing

We help the world run better

At SAP we keep it simple : you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

SAP Concur is redefining the travel and expense category with Complete T&E a joint offering built in partnership with Amex GBT a leading global travel management company. This integrated solution combines the strengths of SAP Concurs market-leading technology with Amex GBTs expertise in managed traveldelivering unmatched value to customers navigating the future of business travel.

We are seeking a Director Travel Product Marketing of Product Marketing to lead the market research segmentation and product collaboration strategy for Complete T&E. This role will focus on identifying opportunities shaping audience strategies and ensuring alignment between SAP Concur and Amex GBT product teams. The leader will be instrumental in bringing the voice of the customer into product decisions and in defining the unique value proposition of this joint solution.

What youll do

Lead joint market research initiatives with Amex GBT to identify customer needs industry trends and competitive dynamics across the travel and expense ecosystem.

Define segmentation persona strategies and ideal customer profiles for Complete T&E ensuring precision in targeting and value communication.

Collaborate closely with SAP Concur Product Management and Amex GBTs product teams to align roadmap priorities and solution packaging with market demand.

Develop differentiated positioning and messaging frameworks for Complete T&E that highlight the combined value of SAP Concur and Amex GBT.

Act as a key liaison with Amex GBT product and strategy teams ensuring alignment of priorities solution development and market perspective.

Track market adoption pipeline growth and win / loss trends to refine strategy and demonstrate impact.

Represent SAP Concur in joint forums with Amex GBT analysts and industry stakeholders to establish thought leadership.

What you bring

10 years of experience in product marketing solution marketing or strategy roles in B2B SaaS or enterprise technology.

Proven expertise in market research segmentation and transforming insights into product and marketing strategies.

Experience working in or alongside travel management companies (TMCs) strongly preferred.

Strong cross-functional collaboration skills with the ability to influence across Product Sales Marketing and external partner organizations.

Excellent communication skills capable of representing joint solutions with clarity and authority at the executive level.

Bachelors degree required; advanced degree preferred.

This role will have significant visibility and impact driving the strategic success of Complete T&E by SAP Concur and Amex GBT

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion

SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and / or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team :

For SAP employees : Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.

Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 220200 - actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements : SAP North America Benefits .

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID : 439133 Work Area : Marketing Expected Travel : 0 - 10% Career Status : Professional Employment Type : Regular Full Time Additional Locations : #LI-Hybrid

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Experience : years

Vacancy : 1