AVP of New Starts

Area Vice President Of New Starts

Based on operational needs, we prefer the AVP of New Starts to be based near a major airport in one of the following states : GA, FL, AL, MS, NC, SC, TN, VA, PA, TX.

Lead Expansion. Fuel Growth. Build from the Ground Up.

Are you a strategic builder who thrives in creating new market success? We're seeking an experienced and visionary Area Vice President (AVP) of New Starts to lead and scale our expansion efforts across emerging markets. This role drives new start initiatives by developing talent, executing high-impact strategies, and partnering cross-functionally to ensure sustainable growth and regulatory alignment.

The AVP of New Starts is a key leadership position responsible for identifying new market opportunities, mentoring field-based development teams, and coordinating operational, clinical, and sales initiatives to meet or exceed census and revenue targets.

What You'll Do :

• Direct and lead new market expansion strategies across multiple regions in alignment with organizational growth goals.
• Develop and implement the New Start methodology, including staffing plans and launch timelines.
• Oversee hiring, coaching, and professional development for new start operations teams.
• Partner with Regional Operations and Business Development teams to identify new market talent and drive business alignment.
• Design and manage launch plans, sales initiatives, referral partnerships, and local marketing campaigns.
• Lead budget development and oversee P&L management for all assigned new start markets.
• Ensure full compliance with state, federal, and organizational standards in all market initiatives.
• Participate in local and regional community and business development activities to enhance brand visibility and partnerships.
• Monitor KPIs and provide strategic guidance until each new start achieves target census and sustainability benchmarks.
• Guide teams with consultative leadership and provide actionable insights through data analysis and sales performance reviews.

About You

Required Qualifications :

Preferred Tools & Experience :

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem) :

Additional Full-Time Benefits :

Ready to Launch, Lead, and Grow?

Apply today to help shape the future of careone market at a time.

Legalese

Location

Gentiva Hospice

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include :

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized and kindness is celebrated.

Related Job Titles

AVP Hospice, Healthcare Sales Executive, Hospice Business Development, New Market Expansion, Area Vice President Sales, Hospice Growth Strategy, Post-Acute Sales, Home Health Market Launch, Hospice Startup Leader, Sales Director Hospice, Remote Sales Leadership Jobs, Healthcare Sales Leader, Hospice Census Growth