Manager, Marketing

Job Description

Job Description

About the Role

SchureMed is hiring an onsite Marketing Manager to lead strategic marketing across all facets - brand & communications, digital, product, and events / tradeshows . You will own the integrated plan, execute campaigns end-to-end, and report the metrics that drive pipeline and revenue.

Key Responsibilities

Strategy & Planning : Build the annual, integrated marketing plan (goals, budget, calendar, KPIs) and align resources to revenue targets.

Brand & Communications : Lead creative development; produce on-brand content across web, email, social, video, print, sales collateral, and convention materials.

Digital Marketing : Own website, SEO / SEM, marketing automation, and analytics (GA4 / Search Console); turn insights into actions that improve traffic, conversion, and CAC.

Product Marketing : Translate features into clear positioning and messaging; create datasheets, web pages, and sales enablement; run launch plans.

Events / Tradeshows : Plan and execute tradeshows, conferences, and webinars (logistics, vendors, pre / post campaigns, lead capture, ROI reporting).

Performance & Reporting : Define dashboards, track funnel and sales trends, and recommend initiatives to expand market share and retention.

Cross-Functional : Partner with Sales and Customer Service to improve lead quality, customer experience, and post-event follow-up.

Market Intelligence : Monitor competitors and trends; surface insights to sharpen positioning and creative.

Qualifications

Bachelor's in Marketing, Communications, Business, or equivalent experience.

3+ years in at least two areas : digital marketing, product marketing, events / tradeshows, or marcom.

Excellent writing / editing, project management, and analytical skills; data-driven decision maker.

Tools : SEO / SEM, GA4, Search Console, CRM / marketing automation, CMS; basic design tools a plus.

Nice to have : B2B, healthcare / medical device, tradeshow / vendor management, basic HTML / CSS.