Marketing Manager

Marketing Manager – Purpose-Driven, Strategic & Creative Location : Richmond, KY (In-office) Position Type : Full-time Hours : Monday - Friday from 8 : 30am - 5 : 00pm Compensation : Competitive salary + performance-based bonuses Benefits : 21 days PTO, 10 paid holidays, healthcare, life insurance options, short-term disability, cancer and accident policies Are you an experienced marketer who thrives in a fast-paced, mission-driven environment? Do you love systems, strategy, and storytelling—and care deeply about making a real impact in people’s lives? We are a purpose-led law firm focused on helping families protect what matters most from the rising costs of long-term care. The clients are at the heart of everything we do. When we learn about a need—case-related or not—we do our best to help. This kind of compassionate service has led to happier clients and a fulfilling workplace. This position will help us share this message more effectively and expand our reach. Responsibilities : Key Responsibilities You will manage all aspects of our marketing strategy and execution :

• Maintain and oversee the marketing calendar ensuring timely execution of campaigns
• Plan, coordinate, and promote events—from webinars to in-person gatherings
• Draft and publish SEO-friendly blog content using WordPress
• Repurpose blog content into compelling social media and email posts
• Design and manage email campaigns in ActiveCampaign with follow-up automation
• Monitor conversion metrics from lead to client, and optimize accordingly
• Maintain marketing and advertising inventory records
• Collaborate with leadership to optimize website content and structure
• Manage outbound referrals and track outcomes
• Build and maintain a high-quality referral source database
• Record and edit short videos (iMovie, Premiere Pro) for events and promotions
• Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok Qualifications : Who We’re Looking For We’re not just hiring for skills—we’re hiring for fit. The right person will be :
• Strategic and detail-oriented – You love a good checklist and know how to keep projects on track
• Highly organized and tech-savvy – You can troubleshoot tech tools, calendars, CRMs, and project timelines with confidence
• People-focused – You enjoy client interaction, making calls, and presenting yourself professionally at all times
• A team player – You contribute ideas, adapt to growth, and collaborate well with others
• Self-motivated – You take initiative, follow through, and don’t wait to be told what to do
• Mission-aligned – You believe in our firm’s vision and see how this role supports your personal and professional goals Minimum Requirements
• 3–5 years of experience in marketing, communications, or business development
• Bachelor's degree in Marketing, Communications, Business, or a related field Experience with :
• WordPress
• CRM systems (preferably ActiveCampaign and Actionstep)
• Social media platforms and content creation
• Multi-line phone systems and multi-user calendars
• Microsoft Office (Word, Excel, PowerPoint) and / or Mac equivalents
• Strong writing, editing, and proofreading skills Compensation : $21.63 - $24.04 hourly
• Key ResponsibilitiesYou will manage all aspects of our marketing strategy and execution :
• Maintain and oversee the marketing calendar ensuring timely execution of campaigns
• Plan, coordinate, and promote events—from webinars to in-person gatherings
• Draft and publish SEO-friendly blog content using WordPress
• Repurpose blog content into compelling social media and email posts
• Design and manage email campaigns in ActiveCampaign with follow-up automation
• Monitor conversion metrics from lead to client, and optimize accordingly
• Maintain marketing and advertising inventory records
• Collaborate with leadership to optimize website content and structure
• Manage outbound referrals and track outcomes
• Build and maintain a high-quality referral source database
• Record and edit short videos (iMovie, Premiere Pro) for events and promotions
• Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok