Product Marketing Associate

Product Marketing Associate Location :

• Madison, WI area Department : Marketing Reports To : Marketing Lead Employment Type : Full-Time Overview A growing manufacturer and distributor in the powertrain and automotive components industry is seeking a Product Marketing Associate to join its marketing team.
• This role is designed to increase the team’s output and free senior marketing leadership to focus on broader strategic initiatives.
• The ideal candidate combines strong writing and analytical skills with the ability to leverage AI tools such as Microsoft Co-Pilot and Manus AI.
• They will help manage product positioning, sales enablement, and customer education initiatives—all while bringing creativity, follow-through, and collaboration to a fast-paced, team-oriented environment.
• Key Responsibilities Develop and refine product messaging and positioning to communicate value clearly across customer segments.
• Analyze the competitive landscape to highlight key differentiators and guide market strategy.
• Create and maintain sales materials, flyers, and digital content that equip sales teams with the tools to win in the market.
• Develop content that explains product features and benefits, fostering stronger customer engagement and understanding.
• Conduct market research, surveys, and win / loss analysis to inform product strategy and marketing initiatives.
• Work closely with Sales, Product Management, Marketing, and Event teams, as well as external videographers.
• Utilize AI-enabled platforms (Microsoft Co-Pilot, Manus AI, ChatGPT, etc.) to streamline marketing content and analysis.
• Capture and edit product or testimonial videos to reduce outsourcing costs and expand in-house capabilities.

Qualifications Education :

Experience & Skills :

Compensation & Benefits

Schedule & Work Environment