Senior Media Planner

Media Planner Position

Martin Retail Group isn't your typical "ad agency." We are local retail marketing specialists who provide strategic turn-key solutions for global blue-chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we have more than 400 team members across the United States. Martin Retail Group is a member of the Publicis Worldwide global network.

Responsibilities

Develop integrated media plans for our Tier 2 automotive clients

Facilitate the presentation and execution of media plans and manage revisions

Ensure media plan aligns with national / regional agency

Analyze media alternatives and make recommendations based on current strategic direction

Provide agency point of view on new media opportunities

Work closely with planning supervisor and account manager

Assist in training / mentoring of assistants and planners

Assist planning supervisor on department wide projects

Qualifications

Experience : 7 years relevant experience

Required Skills :

• Experience with media math basics, concepts and planning software
• Outstanding written / verbal communication and organizational skills
• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach / Frequency
• Skilled in the use of Excel and PowerPoint
• Ability to make presentations or interested in learning and honing these skills

Additional Information

Compensation Range : $59,850 - $78,800. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12 / 1 / 25. All your information will be kept confidential according to EEO guidelines.