Director of Communication for Admissions

Director of Communication for Admissions

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Director of Communication for Admissions

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Dr. Robert K. Jabs School of Business

Summary

The Director of Admissions Communication leads the Admissions Communication team to develop, implement, and execute strategic marketing and communication plans for Traditional Undergraduate, Online Undergraduate, Graduate (online and on campus), and International Admissions Offices. The role includes leadership and direct management of CRM strategies (Salesforce & Marketing Cloud), creating and implementing electronic communications and social media plans for each admissions cycle, editing and assisting in the production of admissions marketing materials, and ensuring that both internal and external web and publication content related to all Admissions is up-to-date and relevant for prospective students and families.

Essential Duties and Responsibilities

Provide direct supervision and leadership to the Admissions Communication team, including communication specialists and student workers responsible for outbound communication to all prospective undergraduate, graduate, and international students both online and on campus.

Oversee all Admissions Offices’ marketing and communication efforts, collaborating with each department to develop comprehensive communication plans for prospective students at every stage of the recruitment process.

Spearhead day‑to‑day operations in Marketing Cloud to maximize available technology and meet enrollment goals.

Collaborate with the Admissions Operations team to uphold data integrity and systems.

Collaborate with the CBU Marketing & Communication Division in creating and updating marketing collateral.

Coordinate the accurate and timely execution of print, email, SMS and telephone outreach and marketing campaigns.

Report and assess the success of recruitment campaigns using analytics from Marketing Cloud, JRM and the university website, and adjust campaigns based on data analysis.

Conduct market research to determine the best messaging for marketing campaigns.

Serve as a member of the Admissions Office leadership team, participating in big‑picture strategic decision making and assisting in devising and actualizing strategies that allow California Baptist University to accomplish its enrollment goals.

Collaborate with schools and colleges to develop unique communication plans that better market their academic programs and complement the overall communication plan.

Manage, maintain, and expand the Admissions websites and social media accounts, recommending and executing cutting‑edge, interactive digital content and compelling social media campaigns.

Create key messaging and copy that can be used consistently across all integrated marketing channels.

Meet regularly with the CBU Marketing & Communication Office to plan for future campaigns and assess current campaigns. Provide oversight and strategic direction for the admissions call center.

Minimum Qualifications

Bachelor’s degree in marketing, communications or related field; and 1‑2 years related experience and / or training, or equivalent combination of education and experience.

Demonstrated ability and willingness to uphold the university’s Christ‑centered mission and values.

Knowledge and proficiency with modern marketing strategies and techniques in admissions.

Knowledge of territory / market development and an appreciation for data analysis and interpretation.

Strong interpersonal and communication skills, ability to work effectively with a diverse faculty, staff, and student body.

Ability to plan, develop, and coordinate multiple projects with strong organizational skills and attention to detail.

Proficiency with personal computers and related software applications.

Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments.

Capability to interpret, adapt, and apply guidelines and procedures; maintain confidentiality.

Physical Demands & Work Environment

Regularly required to stand, walk, and sit; requires sufficient hand, arm, and finger dexterity to operate computer keyboard or other office equipment. Requires visual acuity and speaking and hearing ability sufficient to communicate. Occasionally lift up to 15 pounds. Work normally performed in a typical interior / office environment.

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