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Consumer and Insights NA Manager SodaStream

Consumer and Insights NA Manager SodaStream

PepsiCoPurchase, NY, US
19 hours ago
Job type
  • Full-time
Job description

Consumer And Shopper Insights Leader

SodaStream is seeking a dynamic Consumer and Shopper Insights leader to join our North America marketing team. This position will be located in the Purchase, NY office.

Responsibilities include :

  • Identify, enable, and optimize growth for Sodastream North America by partnering with business leaders in developing commercial unlocks based on sound understanding of consumers, category, competition, and business models.
  • Leverage and adopt global insights capabilities and develop innovative, agile ways of trend spotting across consumer, category, competition to fuel demand generation and steer growth strategies on an ongoing basis.
  • Work closely in the matrix environment with CMO NA, NA SLT, Insights leaders across geos / global to import learnings to North America Sodastream business.
  • Develop and manage insights team to ensure consistency and learning and support the leadership team through data-based decision-making.
  • Partner with marketing team on crafting AOP and strat plans that are consumer centric and serve the growth ambition.

Qualifications include :

  • Master's Degree in a relevant field; MBA or MS will be a strong plus.
  • 10+ years of proven functional experience in Insights, consumer research, and strategy. Proven expertise in both qualitative and quantitative consumer research techniques. Ability to design and implement research trajectories that address strategic business questions and manage complex research projects independently.
  • Strategic mindset, with the ability to integrate consumer insights into broader business strategies driving long-term growth and competitive advantage.
  • Exceptional communication and influencing skills, with the ability to tell a story, synthesize and convey key messages, and present in a visual and persuasive way to diverse and senior audiences.
  • Critical thinking and problem-solving abilities, with a track record of challenging the status quo and driving innovative solutions. Sharp analytical mindset and capability to handle, curate, and manage large data sets towards generating insights and foresights.
  • Commercial Savviness : High commercial savviness with the ability to work with senior team members, challenge, and partner with them in strategic decision-making.
  • Proven leadership experience, including mentoring and developing junior team members.
  • Ability to adapt quickly in a dynamic, rapidly changing environment, anticipating market trends and adjusting strategies accordingly.
  • A collaborative team player; self-motivated, takes personal accountability for results and performance.
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