Position Title : C ategory & Marketing Manager – Viennoiserie
Position Overview
Bridor is seeking a strategic and entrepreneurial-minded Category & Marketing Manager to drive the growth of our viennoiserie business in the U.S. market. This hybrid role is centered on category leadership, with a focus on analyzing market trends, identifying white space opportunities, and shaping the product portfolio to meet consumer needs and business goals.
As a key player in Bridor’s commercial strategy, you’ll lead the charge in understanding the competitive landscape, optimizing product assortment, guiding innovation, and tracking category performance to drive sustainable growth. You’ll also support the sales team with high-impact tools and campaigns that bring our product strategy to life in the market.
This is a high-impact, cross-functional role ideal for someone who thrives on insights, strategy, and execution—and who’s eager to make a tangible impact in a fast-paced, collaborative environment.
Key Responsibilities
Category Management – Viennoiserie
- Analyze category performance, including sales, profitability, and market share
- Monitor consumer trends and competitor activity to identify threats and growth opportunities
- Select products to be referenced based on their sales potential and profitability
- Guide portfolio strategy by identifying product gaps and recommending innovation opportunities
- Define product assortment and pricing strategies aligned with Bridor’s market goals
- Collaborate with sales and marketing teams to develop and execute winning category plans
- Support in-store performance through product presentation and merchandising recommendations
- Track KPIs and prepare reports to evaluate the impact of category initiatives and present key insights to leadership
Marketing Execution
Develop high-impact marketing tools including sales decks, POS materials, sell sheets, and launch kitsServe as the marketing lead during customer meetings and trade events, supporting the U.S. sales teamPlan and execute product launch campaigns in close collaboration with sales, innovation, and design teamsStrengthen Bridor’s brand presence in the U.S. by adapting messaging to local customer and channel needsPartner with sales to define key value propositions and tailor marketing tools to specific customer segmentsEnsure alignment between marketing messaging and the broader category strategyCollaboration & Culture Fit
Reports to the Marketing Director – North America, based in Bridor’s Canadian HQWorks closely with a U.S.-based sales team as well as cross-functional partners in R&D, Innovation, Supply Chain, and external agenciesBridor thrives on collaboration—we’re looking for someone who brings energy, initiative, and the ability to connect across teams to get things doneThis role requires autonomy, agility, and entrepreneurial spirit—you’ll have space to lead and accountability to deliverTravel Expectations
Travel approximately 30–40% of the timeIncludes customer visits, trade shows, and trend events across the U.S.Visits to the Canadian HQ approximately every 2–3 months for strategic planning and team alignmentKey Skills
Knowledge of the Bakery Sector : Understanding of category-specific dynamics, product families (e.g., viennoiserie), and evolving consumer trendsAnalysis & Strategy : Strong data analysis skills with the ability to translate insights into actionable category strategiesCommercial & Marketing : Solid understanding of sales, marketing, and product management fundamentalsCommunication & Interpersonal : Excellent communicator with the ability to work cross-functionally and influence internal and external stakeholdersProject Management : Proven ability to manage projects, coordinate multiple workstreams, and deliver on deadlinesQualifications
5+ years of experience in marketing, trade marketing, or category management—preferably in the food industryStrong analytical and storytelling skillsProficient in Microsoft Office Suite; graphic tools (e.g., Adobe Creative Suite or Canva) is a plusFamiliarity with syndicated data (e.g., Nielsen, IRI, SPINS) is a plusBilingual (English / French) is a strong assetBachelor’s degree in marketing, business, or related fieldExperience in commerce, sales, or product management is considered an asset