External Marketing Director - Skilled Nursing Facility
Location : Titusville, FL
Overview :
A skilled nursing and rehabilitation center in Titusville is seeking an experienced External Marketing Director to lead community outreach and referral development efforts. This role focuses on strengthening partnerships with hospitals, physicians, and healthcare networks to increase admissions and maintain strong census levels.
Key Responsibilities :
- Develop and implement strategic marketing and outreach plans for the facility
- Build and maintain referral relationships with hospitals, physicians, case managers, and community organizations
- Conduct regular visits and presentations to referral sources across the region
- Partner closely with Admissions, Clinical, and Executive teams to ensure a seamless referral-to-admission process
- Monitor and analyze referral trends, market data, and census goals
- Represent the facility at community events, professional meetings, and networking functions
Qualifications :
Minimum 3-5 years of experience in skilled nursing, long-term care, or post-acute rehabilitationDemonstrated success in healthcare marketing, outreach, or business developmentStrong existing relationships with hospital discharge planners, case managers, and community networks preferredExcellent communication, relationship-building, and negotiation skillsHighly organized and self-driven with the ability to manage multiple prioritiesValid Florida driver's license and reliable transportationSchedule & Compensation :
Full-time, Monday-Friday with occasional after-hours eventsCompetitive base salary with incentive opportunities