Director of Social Media

Senior Director of Content Strategy and Operations

DIRECT REPORTS

Social Media Operations Manager, Social Media Intern

GENERAL RESPONSIBILITIES

At the Indianapolis Colts, we want to set the trends, not follow them. We're seeking a candidate with a passion for social media who isn’t afraid to take risks. As the leader and voice of our social brand, you’re expected to understand the game, Colts history, and the NFL calendar. You’ll guarantee all content is optimized for its respective platforms and will lead our Social Media Operations Manager and Social Media Intern to think creatively, act with passion, and never settle.

Work-day specifics :

Lead the social media content creation process across all verticals; develop and pitch new ideas for both organic and sponsored content for the Colts official channels.

Refine and maintain a cohesive set of brand standards across all Colts official social channels.

Create the brand identity and standards for each ancillary account and collaborate with stakeholders to ensure those standards are met.

Build gameday and tentpole event content plans with outlined responsibilities for the Social Media Operations Manager and Social Media Intern(s).

Work closely with the Sr. Director of Content Strategy and Operations to analyze club social performance and create executive summaries with key stakeholders.

Represent club social media strategy in interdepartmental meetings, advocating for ways to better utilize social media to help each department achieve broader business goals.

Streamline and integrate social media reporting across all Colts channels through Emplifi and conduct standard check-ins across departments to review data and ensure strategy is working toward established objectives.

Educate all ancillary account managers on NFL social policies and ensure compliance with league rules and club standards through routine reporting and action plans.

Overall oversight of paid social media budgets.

Be an expert on all new social platform updates, industry best practices, and emerging opportunities while constantly pushing to innovate club social strategy.

QUALIFICATIONS

Bachelor's Degree in Digital Media, Public Relations, Communications, or relevant field and / or equivalent work experience.

8+ years of social media experience required; sports / NFL experience and football knowledge is highly preferred.

Proficient with Adobe Premiere Pro and the Adobe Creative Suite.

Commitment to teamwork, as well as ownership of individual responsibility.

Available to work nontraditional hours including nights, weekends, and gamedays.

Valid driver’s license and the ability to drive a company vehicle.

Responsibilities and qualifications may change at any time with or without notice.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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