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Media Planner
Media Planner2X • Philadelphia, PA, United States
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Media Planner

Media Planner

2X • Philadelphia, PA, United States
13 hours ago
Job type
  • Full-time
Job description

About the job

We’re seeking a Meida Planner to lead integrated media campaigns across a portfolio of clients. As a client-facing lead, you’ll work across digital channels including paid search, paid social, programmatic display, B2B platforms (e.g., 6sense, Demandbase), and direct media buys. You’ll also be a mentor to a team of 100+ media executioners, guiding them to think holistically, leverage automation and AI, and stay ahead of the curve in performance media.

General Overview of Responsibilities :

  • Lead cross-functional collaboration with GTM strategists, media specialists, and Centers of Excellence (SEO, ABM, paid media) to develop, execute, and optimize integrated media campaigns.
  • Own client relationships and media outcomes, mapping business goals to media KPIs like influenced pipeline and ROI.
  • Manage and scale multi-channel campaigns , making data-driven optimizations across digital, social, and traditional media, while maintaining strong vendor relationships.
  • Translate performance into insights , building clear, visual client-facing reports (with creative support) and proactively communicating progress and value. Conduct regular campaign audits and performance analyses to optimize and improve outcomes.
  • Stay ahead of industry trends , continuously upskilling in AI, platform changes, and best practices, and contributing to strategic improvements across client accounts.

What You'll Bring to the Role :

  • 5+ years of strategic media planning skills, with the ability to translate demand generation, ABM, and full-funnel objectives into integrated, multi-channel media programs.
  • Proficiency across a wide range of B2B marketing channels, including SEO, paid and organic search, email, content marketing, social media (especially LinkedIn and Reddit), programmatic, and direct media buys.
  • Strong and consistent communication skills with a proven ability to guide clients, internal teams, and execution partners toward shared performance goals.
  • Advanced program and project management capabilities, ensuring timely, organized, and efficient execution of complex media plans.
  • Clear, compelling communication and presentation skills, including the ability to create visual campaign narratives in PowerPoint and collaborate cross-functionally.
  • Data-driven decision-making, using performance metrics to optimize campaigns and demonstrate measurable ROI.
  • Comfort with tools and platforms like Excel, PowerPoint, and media-specific platforms (e.g., Google Ads, SEMrush, Demandbase, etc.) to analyze, report, and present media performance.
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    Media Planner • Philadelphia, PA, United States