Lead Creative Strategist- Google & YouTubeLDX Digital • Boston, MA, US
Lead Creative Strategist- Google & YouTube
LDX Digital • Boston, MA, US
1 day ago
Job type
- Full-time
- Remote
- Quick Apply
Job descriptionConduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks. Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities. Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms. Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots. Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data. Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns. Translate audience data, market trends, and product insights into high-performing ad concepts, scripts, and visuals. Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights. Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails. Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs. Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output. Review creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals. Collaborate with the Head of Funnels to identify winning angles, hooks, and content types. Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize results. Oversee multiple concurrent creative projects, from ideation through execution and performance review. Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery. Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication. 5+ years in a creative strategy, performance creative, or advertising leadership role. Demonstrated success producing high-performing creative for paid media funnels . Experience optimising campagnas for Google & YouTube Strong leadership and team management experience — able to push for excellence while maintaining momentum. Deep understanding of direct-response principles, storytelling, and human psychology. Exceptional communication skills and the confidence to challenge ideas or direction when needed. Comfortable operating in a fast-paced, results-driven environment. Fully Remote Work : Enjoy the flexibility to work from anywhere. Impactful Voice : Be a key player in shaping media strategies and driving client success. Growth Opportunities : Advance your career quickly in a dynamic and fast-paced environment. Continuous Learning : Access to the latest courses, certifications, and learning opportunities. We support your professional growth. Competitive Compensation : Earn competitive pay with performance-based bonuses. Vibrant Culture : Join a team of ambitious professionals in a supportive, collaborative environment. Client Impact : Work with high-profile clients, delivering significant business impact through innovative media strategies.
👋 What’s The Company Like?
LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising . We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results.
Our team is fully remote and globally diverse , united by a shared passion for creativity and innovation.
If you’re passionate about creative strategy, and building lasting relationships , LDX offers a collaborative and fast-paced environment where your impact is felt every day.
💻 What We Want You To Do
We’re looking for a Creative Strategist who can turn insight into impact - the kind of mind that connects storytelling, psychology, and performance into scroll-stopping campaigns.
This person doesn’t just make things “look good”, they make things work. They lead a team of creatives with vision, hold them to a high bar, and aren’t afraid to say when something isn’t cutting it.
Your mission is to drive performance marketing outcomes through innovative , insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond.
Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in house creative and design strategy.
🎯 Responsibilities
1. Market Research & Trend Analysis
- Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts.
- Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
- Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.
2. Competitive & Landscape Analysis
3. Creative Performance Analysis
4. Strategic Creative Direction
5. Writing & Developing Creative Briefs
6. Team Leadership & Quality Control
7. Performance & Iterations
8. Creative Project Management
Requirements
🤝 You’re Perfect If You Have
Note : US-based — candidates must be legally authorized to work in the United States and available between 7 : 00 AM – 3 : 00 PM EST
Benefits
🌟What’s in it for you :
📝 Our Interview Process
1. Click Apply and submit your CV
2. Fill in a short survey
3. 1-on-1 video interview with HR
4. You will be asked to complete a short test task.
5. 1-on-1 video interview with Hiring Manager
Create a job alert for this search
Creative Strategist • Boston, MA, US
Related jobs
A company is looking for a Digital Media Strategist to oversee the digital planning process for key accounts.Key Responsibilities Develop omnichannel digital media strategies and plans aligned wi...Show more
LanceSoft is seeking a travel RDN - Registered Dietitian Nutritionist for a travel job in Plymouth, Massachusetts.Job Description & Requirements.
RDN - Registered Dietitian Nutritionist.Must hav...Show more
ALOIS Healthcare is seeking a travel RDN - Registered Dietitian Nutritionist for a travel job in Plymouth, Massachusetts.
Job Description & Requirements.RDN - Registered Dietitian Nutritionist.D...Show more A company is looking for a UGC Creative Strategist who will develop high-performing UGC ad concepts and optimize performance-driven campaigns.
Key Responsibilities Develop creative concepts and co...Show more 
We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...Show more
LeaderStat is seeking a travel RDN - Registered Dietitian Nutritionist for a travel job in Plymouth, Massachusetts.Job Description & Requirements.
RDN - Registered Dietitian Nutritionist.The abo...Show more
Trustaff Allied is seeking a travel RDN - Registered Dietitian Nutritionist for a travel job in Plymouth, Massachusetts.Job Description & Requirements.
RDN - Registered Dietitian Nutritionist.As...Show more
We work with entrepreneurial publishers to deliver monthly print and digital content centered on neighborhood events, local businesses, and community stories.
B2B Sales : Sell both print and digital ...Show more We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...Show more A company is looking for a Social Content & Creative Lead (Remote in Pacific or Mountain time zone).Key Responsibilities Lead the ideation and production of diverse social media content, includin...Show more A company is looking for an Associate Director of Creative, Acquisition.Key Responsibilities Lead creative strategy for full-funnel ad programs, focusing on platforms like Meta and TikTok Delive...Show more A company is looking for a Digital Community Strategist (Contractor) to enhance its online community presence.Key Responsibilities Build and execute community strategy across TikTok, Reddit, and ...Show more 
Triage Staffing is seeking a travel RDN - Registered Dietitian Nutritionist for a travel job in Plymouth, Massachusetts.Job Description & Requirements.
RDN - Registered Dietitian Nutritionist.Lo...Show more
Wellspring Nurse Source is seeking a travel RDN - Registered Dietitian Nutritionist for a travel job in Plymouth, Massachusetts.
Job Description & Requirements.RDN - Registered Dietitian Nutriti...Show more LanceSoft is seeking a local contract RDN - Registered Dietitian Nutritionist for a local contract job in Plymouth, Massachusetts.
Job Description & Requirements.RDN - Registered Dietitian Nutri...Show more 
Planet Healthcare is seeking a travel CT Technologist for a travel job in Lawrence, Massachusetts.Job Description & Requirements.
Planet Healthcare Job ID #73314195.Pay package is based on 8 hou...Show more
Skyline Med Staff Allied is seeking a travel CT Technologist for a travel job in Lawrence, Massachusetts.Job Description & Requirements.
Join the Top- Rated Travel Healthcare Team!.Skyline Med S...Show more
An independently-owned, nationally-recognized and amazingly awesome staffing firm ready to work for you! A work ethic forged in the Midwest, we are here to stand by your side and help you find ...Show more
Digital Media Strategist
VirtualVocations • Lowell, Massachusetts, United States
Full-time
Last updated: 30+ days ago • Promoted
Travel RDN - Registered Dietitian Nutritionist
LanceSoft • Plymouth, MA, US
Permanent
Last updated: 10 days ago • Promoted
Travel RDN - Registered Dietitian Nutritionist
ALOIS Healthcare • Plymouth, MA, US
Full-time
Last updated: 30+ days ago • Promoted
UGC Creative Strategist
VirtualVocations • Dorchester, Massachusetts, United States
Full-time
Last updated: 1 day ago • Promoted
Remote FinTech Product Analyst - AI Trainer ($50-$60 / hour)
Data Annotation • Taunton, Massachusetts
Remote
Full-time +1
Last updated: 10 days ago • Promoted
Travel RDN - Registered Dietitian Nutritionist
LeaderStat • Plymouth, MA, US
Full-time +1
Last updated: 30+ days ago • Promoted
Travel RDN - Registered Dietitian Nutritionist
Trustaff Allied • Plymouth, MA, US
Full-time
Last updated: 13 days ago • Promoted
Advertising Sales Executive (250k+ per year)
Best Version Media USA • Foxborough, Massachusettes
Full-time
Quick Apply
Last updated: 30+ days ago • Promoted
Remote Corporate Development Analyst – AI Trainer ($50-$60 / hour)
Data Annotation • Brockton, Massachusetts
Remote
Full-time +1
Last updated: 10 days ago • Promoted
Social Content Creative Lead
VirtualVocations • Dorchester, Massachusetts, United States
Full-time
Last updated: 13 hours ago • Promoted • New!
Creative Strategist
VirtualVocations • Lowell, Massachusetts, United States
Full-time
Last updated: 30+ days ago • Promoted
Digital Community Strategist
VirtualVocations • Dorchester, Massachusetts, United States
Full-time
Last updated: 1 day ago • Promoted
Travel RDN - Registered Dietitian Nutritionist
Triage Staffing • Plymouth, MA, US
Full-time
Last updated: 30+ days ago • Promoted
Travel RDN - Registered Dietitian Nutritionist
Wellspring Nurse Source • Plymouth, MA, US
Full-time
Last updated: 13 days ago • Promoted
Local Contract RDN - Registered Dietitian Nutritionist
LanceSoft • Plymouth, MA, US
Permanent
Last updated: 10 days ago • Promoted
Travel CT Technologist
Planet Healthcare • Lawrence, MA, US
Full-time
Last updated: 30+ days ago • Promoted
Travel CT Technologist
Skyline Med Staff Allied • Lawrence, MA, US
Full-time
Last updated: 4 days ago • Promoted
Travel X Ray Technologist
OneStaffMedical • Plymouth, MA, US
Full-time
Last updated: 2 hours ago • Promoted • New!