Retail Marketing Director

Marketing Director

JLL empowers you to shape a brighter way. Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

The Marketing Director leads strategic marketing services across JLL's Retail Property Management, mixed-use, and related brokerage business lines, maintaining dual accountability to both JLL's growth objectives and client success through comprehensive placemaking and marketing strategy development and execution. This individual partners with senior leadership to analyze current and future market dynamics, translating market intelligence into revenue-focused strategies, business development initiatives, and project-specific marketing activations that create actionable go-to-market plans driving measurable results for clients and JLL's performance.

The successful candidate will manage a team of marketing professionals, lead integrated marketing plan development, and serve as a strategic advisor to the business, combining marketing strategy with tactical execution through thought leadership, creativity, technology, and data analytics to support client objectives and business growth. Reporting to the President of Retail Property Management, this role maintains matrix relationships with mixed-use and brokerage leadership while holding geographic responsibility for Americas Regional Marketing Managers.

The position requires collaboration with local and global colleagues to enhance knowledge sharing and build scalable programs, demanding close partnership with key business leaders and corporate knowledge management teams to ensure consistent, high-impact marketing delivery across all service lines. The core focus centers on driving property performance, tenant success, and JLL's market leadership through innovative marketing strategies that create vibrant destinations and deliver measurable ROI for all stakeholders while positioning JLL as the premier service provider in the retail real estate sector.

Key responsibilities include :

• Property Management Strategy
• Lead a team of marketing managers with expertise across asset classes
• Partner with senior business line leadership and to strategize, plan, and execute high-performing marketing programs that differentiate JLL and support the unique objectives of the property management business line, identify crossover marketing opportunities between asset classes, and promote efficiency and economies of scale
• Establish objectives and inspect performance through the Lead and manage analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management
• Budget ownership with performance accountability - Maintain full P&L responsibility for marketing investments with measurable ROI targets of 3 : 1 minimum return
• Revenue attribution and pipeline tracking - Establish clear linkage between marketing initiatives and closed business, with comprehensive campaign-to-revenue reporting
• Performance-driven budget allocation - Make strategic investment decisions based on data analytics and proven performance metrics rather than assumptions
• Create an environment where knowledge of the trade area in competitive properties is embedded in the strategic plan
• Ensure the Regional Marketing Managers are supporting the properties' strategic goals along with developing annual marketing plans and budgets for properties
• Manage direct reports to ensure effective execution of b