Director Product Marketing Adobe Analytics Portfolio

JOB LEVEL

M60 / P60

EMPLOYEE ROLE

People Manager

The Opportunity

We’re looki ng for a dynamic and strategic Director of Product Marketing to lead go-to-market strategy and execution for Adobe’s newest Analytics products, including Content Analytics, Mix Modeler, Data Insights Agent, and new agentic AI offerings. These innovations are central to the overall growth strategy of the Adobe Analytics portfolio .

This is an extraordinary opportunity for a creative, hands-on product marketing leader who loves the energy of building, thrives in cross-functional environments, and is motivated by the chance to define the future of how businesses measure, understand, align, and act across enterprise data, including customer behavior , content effectiveness , and marketing investments and performance.

What You’ll Do

Lead go-to-market strategy for emerging Analytics products that generates demand in partnership with marketing and sales -defining market opportunity , positioning, messaging, launch strategy, success me asuremen t, and growth plans. Includes close collaboration with business model strategy team to develop commercial models.

Partner closely with Product Management to shape product vision, roadmap priorities, and readiness for market adoption.

Deliver compelling presentations to customers and partners to create and progress sales and business development opportunities.

Engage directly with early custom ers of products to drive product adoption, use case value realization, customer advocacy, and c reation of testimonials and success stories.

Drive cross-functional alignment across product, sales, enablement, communications, and partner teams to bring new capabilities to market quickly and effectively.

Develop and iterate on differentiated narratives that connect the value of Adobe’s Analytics portfolio to real customer problems-across marketing, product, and business audiences.

Enable the field and ecosystem , equipping sellers, consultants, and partners with compelling stories, content, and tools that accelerate adoption and revenue growth.

Foster a culture of creativity , growth, and collaboration , championing feedback loops with customers and internal teams to iterate rapidly and continuously improve.

Represent Adobe externally , serving as a thought leader and spokesperson on the future of analytics, measurement, and AI-driven insight s .

What You’ll Need to Succeed

10+ years of experience in product marketing or go-to-market leadership for SaaS, analytics, or AI products.

Proven success taking new products or innovations to market, ideally within enterprise software or data / insights ecosystems.

Strong ability to connect product capabilities to market trends, customer needs, and business outcomes.

A builder’s mindset-comfortable operating with agility, testing and learning, and influencing across functions in dynamic environments.

Excellent storytelling, executive communication, and presentation skills.

Experience collaborating with global sales, product, and marketing teams in a matrixed organization.

A passion for data, insights, and helping businesses unlock intelligence from their customer experiences.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $163,200 $302,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices :

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado :

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts :

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward :

1. Update your Resume / CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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