Job Description
Job Description
Overview
Opportunity Education Foundation seeks a Senior Director of Communications and Marketing Strategy to architect and execute comprehensive communications and marketing initiatives that drive measurable impact across our global education portfolio. This role demands a strategic leader who can translate our mission into actionable marketing campaigns, build engaged communities at scale, and demonstrate ROI through data-driven decision making.
Key Responsibilities Strategic Leadership (40%)Strategy Development & Execution
- Develop and implement a 3-year integrated marketing roadmap with quarterly plans including campaign goals, budgets, and success metrics
- Execute multi-channel campaigns targeting educators, administrators, policymakers, and funders
- Establish marketing attribution models to track campaign effectiveness across the full funnel (awareness → engagement → conversion → retention)
Performance Management
Set and monitor monthly / quarterly KPIs including lead generation targetsDeliver weekly performance dashboards and monthly executive reports with actionable insightsManage annual marketing budget TBDContent Strategy & Brand Management (30%)Content Marketing Execution
Develop and execute calendars producing 30-60 monthly pieces across multiple formats (blog posts, white papers, case studies, videos, infographics, podcasts)Implement SEO / SEM strategy achieving top-3 rankings for 20+ priority keywordsBuild thought leadership program securing 10+ annual op-eds in tier-1 education publicationsBrand Architecture & Governance
Define and implement brand guidelines ensuring 95%+ compliance across all touch pointsDevelop sub-brand strategies for portfolio organizations while maintaining parent brand equityCreate brand measurement framework tracking awareness, consideration, preference, and NPS scoresConduct semi-annual brand audits and competitive analysesDigital Marketing & Growth (20%)Digital Channel Optimization
Manage paid media campaigns across Google Ads, Meta, LinkedIn with monthly budgets TBDAchieve and maintain : 3%+ email CTR and 25%+ social engagement rateDrive 40% YoY growth in organic traffic through content marketing and SEOCommunity Building & Engagement
Grow educator community to 10,000+ active members within 18 monthsDevelop ambassador program with 100+ educator advocatesCreate user-generated content campaigns generating 100+ monthly engagement markersTeam Leadership & Operations (10%)Team Development
Build and lead high-performing team of 4-5 communications and marketing professionals using agile methodology and clear OKRs to achieve team engagement scores f 4.5+ / 5.0Implement agile marketing methodology with 2-week sprintsMarketing Operations
Select and implement tools including CRM, marketing automation, analytics, and content management systemsDevelop vendor management framework for agency and freelance partnersDevelop monthly, quarterly and annual metrics for tracking program effectivenessRequired QualificationsExperience Requirements
8-10+ years progressive marketing / communications with 5+ years leading teams3+ years in education, edtech, or nonprofit sectors with K-12 expertiseTechnical Competencies
Advanced skills in : SEO / SEM, paid social, email marketing, marketing automationExperience with : Adobe Creative Suite, CMS platforms, project management toolsStrong analytical skills translating data into strategic recommendationsStrategic Capabilities
Proven track record developing integrated B2B and B2C marketing strategiesExperience building and scaling communities of 10,000+ engaged members and leading successful product launchesAbility to influence C-suite stakeholders and manage 20+ concurrent initiativesLeadership Qualities
Data-driven with creative problem-solving abilitiesCollaborative consensus-builder with growth mindsetExceptional project management and organization skillsPreferred Qualifications
MBA or advanced degree in Marketing, Communications, or related fieldExperience with international marketing and multicultural audiencesBilingual capabilities (Spanish, French, or Swahili preferred)About Opportunity Education
Opportunity Education is a rapidly scaling nonprofit foundation transforming how 1M+ students worldwide engage with learning. Founded in 2005 by entrepreneur and philanthropist Joe Ricketts, we've developed evidence-based tools and programs across 12 countries that empower educators to help every student own their learning journey.
