Digital Marketing Manager - Outdoor Living

Job Description

Digital Marketing Manager - Outdoor Living

Position Overview :

The Digital Marketing Manager is a strategic and hands-on role responsible for developing, executing, and optimizing comprehensive digital marketing strategies to increase brand awareness, drive web traffic, generate leads, and support overall business objectives. This role manages the company’s digital presence across multiple platforms—including websites, social media, SEO / SEM, email marketing, and digital advertising—ensuring a consistent and persuasive brand message to multiple audiences.

In addition to strategy development, the Digital Marketing Manager collaborates cross-functionally with internal teams and external agencies, oversees digital content creation and performance analytics, and supports sales and dealer networks with marketing assets and tools. This person must be both creative and analytical, capable of managing multiple projects in a fast-paced environment, and passionate about delivering measurable results.

Key Responsibilities :

Strategy & Campaign Management

• Develop, execute, and optimize multi-channel digital marketing strategies including SEO / SEM, PPC, email, display advertising, social media, and content marketing.
• Lead the planning and execution of digital campaigns from concept to launch, including kick-off meetings, timelines, stakeholder communication, and post-campaign analysis.
• Collaborate with internal stakeholders and external partners to support product launches, promotional campaigns, events, and sales initiatives.

Digital Content & Channel Management

Analytics & Optimization

Collaboration & Support

Required Education, Skills, and Experience :