Director, Technical CRM & Business Platforms

Job Description

Fanatics Betting & Gaming is seeking a Director of Technical CRM & Business Platforms to serve as the architect for our Salesforce ecosystem. We're looking for a systems leader who thinks like a product manager and acts like a Salesforce architect - someone who understands business objectives and turns them into scalable CRM and platform solutions. This role sits at the intersection of product strategy, business operations, and engineering execution , acting as the strategic driver behind how our Salesforce infrastructure scales with our rapidly growing betting & gaming business.

In this highly cross-functional position, you'll partner closely with product management, engineering, design, sales, marketing, analytics, and operations teams to translate business goals into scalable, high-impact solutions within Salesforce. You'll be responsible for ensuring that the right technical and functional requirements are captured, prioritized, and executed effectively-enabling a seamless, data-driven experience for both internal teams and our customers.

What You'll Do :

• Define and lead the strategic roadmap for Salesforce across FBG, aligning platform capabilities with high-level business objectives across customer engagement, loyalty, and operations.
• Act as a thought partner to product and business leaders , helping scope complex problems into executable workstreams, and ensuring Salesforce plays a central role in enabling outcomes.
• Lead end-to-end delivery of large-scale Salesforce programs, including a VIP customer strategy, loyalty platform implementation, and long-term unification of CRM systems across Fanatics operating companies.
• Collaborate with product, engineering, and design teams to ensure technical requirements are clear, well-documented, and mapped to business use cases-ensuring rapid, high-quality delivery.
• Evaluate and implement Salesforce-native and third-party integrations to streamline workflows, automate business processes, and enable personalized customer experiences.
• Define standards for data integrity, security, and reporting access , while also improving access to actionable insights through CRM analytics and reporting.
• Proactively assess platform performance and champion innovation across platform performance, using emerging technologies to propose optimizations and future-state innovations.

What You Bring :

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.