Audience Segmentation Manager

L2T, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads.

We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising.

For more information https :

• / / l2tmedia.com /   L2T has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years).
• We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level.
• Our office is conveniently located within a few minutes of the CTA and Metra.
• Our hybrid work model allows employees to have a great work-life balance.  We are currently looking to fill a Supervisor, Data and Audience Services position at L2T!  Job Summary The Supervisor, Data and Audience Services plays a key role in L2T’s data-driven advertising.
• You will be bridging the gap between business needs and technology by supporting the roadmap for L2T’s data products.
• The Supervisor, Data and Audience Services owns our proprietary Customer Data Platform (AudiencePro) and plays a key role in shaping the roadmap and development of our first- and third-party data capture solution (AudienceID).
• This role oversees the team responsible for product delivery and performance.
• Responsibilities  Product Management
• Own the product vision and roadmap for L2T’s data-powered products, including but not limited to, the evolution of AudiencePro and its integration with paid media platforms, as well as AudienceID.
• Follow and maintain necessary process documentation related to AudiencePro on-boarding, off-boarding, integrations, and updates.
• Ownership of 3rd party vendor relationships.
• Vetting alternative vendors and maintaining competitive intelligence to ensure L2T is working with the right partners.
• Develop processes and document procedures related to AudiencePro and AudienceID including on-boarding, integrations, and best practices which improve efficiency and performance.
• Maintain product specific SOPs and ensure processes are being followed.
• Develop and implement uniform audience and campaign strategies and provide added value for clients through thorough analysis, established benchmarks, and new product suggestions that will enhance their overall digital marketing strategy.
• Support manager to develop annual budgets and resource allocations for owned products and ensure products are delivered within budget each quarter and staffing is appropriate.
• Monitor 3rd party vendor costs and reconcile monthly billing.
• Collaborate with Sales and Marketing teams to develop data product education, internal training, and go-to-market collateral.
• Participate in client calls and meetings as requested for training and upselling opportunities.
• Product Management Lifecycle Process
• Identify and evaluate new business opportunities to enhance our data offerings.
• Analyze usage and campaign data to identify product improvements, performance benchmarks, and audience strategy optimizations.
• Collaborate with development teams to align product vision with technical execution.
• Present data-backed product recommendations and business cases to leadership.
• Support manager in developing L2T’s consumer journey framework using first- and third- party data, and development of new features and product enhancements using the Product Management Lifecycle Process.
• Team Management
• Provide continuous training and coaching / mentoring to the team so that required level of performance is met and maintained.
• Ensure that all team members achieve their individual development goals.
• Lead teams to successful execution of departmental performance objectives.
• Delegate, oversee and hold staff accountable for daily activity and their individual workloads.
• Conduct annual performance discussion with team to guarantee that all members receive structured and documented formal performance feedback.
• Lead recruitment process as new vacancies arise within the team; ensure an active workforce gap plan.
• Education Requirement
• Bachelor's degree in business, marketing, or related field required.
• Proficient with all Microsoft Office products.

Required Skills  Technical / Functional :

Preferred Skills