Digital Program Manager - Digital Ad Data & Analytics

Digital Advertising Program Manager - Data & Analytics

A leading digital marketing solutions provider in the automotive industry is seeking a Digital Advertising Program Manager - Data & Analytics to join our high-performing team. This role supports a national automotive brand's digital advertising program, providing strategic oversight of data, analytics, and reporting initiatives that directly impact dealer-level performance.

The ideal candidate is an analytical problem solver who thrives in a client-facing environment, has deep knowledge of the automotive media landscape, and can navigate complex data ecosystems to deliver actionable insights. This role requires a blend of data expertise, program management, and industry knowledge to ensure the program's continued success and innovation.

This is a full-time, on-site role with occasional travel for client meetings and industry events.

Key Responsibilities

• Data Stewardship : Manage the full lifecycle of program data, from vendor delivery through validation, troubleshooting, and integration. Ensure ongoing compliance with all data requirements and maintain high standards of data integrity.
• Analytics & Insights : Analyze program performance at multiple levels (overall program, regional, dealer, vendor, channel). Translate complex data sets into optimization recommendations and business decisions.
• Data Quality Control : Oversee QA / QC processes, manage outlier reporting, develop scorecards, and ensure vendor adherence to reporting standards.
• Reporting & Visualization : Lead the creation of recurring and ad hoc reports using tools like Excel, PowerBI / Tableau, and PowerPoint. Deliver clear, compelling stories backed by data.
• Case Study Development : Create data-driven case studies to highlight program impact and inform future strategy.
• Systems Thinking : Understand how various technical components interact within the ecosystem. Read and interpret technical documentation to ensure infrastructure alignment.
• Client Engagement : Act as a trusted advisor to the client, internal teams, and vendor partners. Present findings, guide decision-making, and address challenges with creative solutions.
• Project Management : Manage scope, timelines, and deliverables for program initiatives. Coordinate with cross-functional teams to ensure smooth execution.
• Program Evolution : Identify opportunities for process improvement, operational efficiency, and program growth.

Required Skills & Experience

Preferred Attributes

The Digital Advertising Program Manager - Data & Analytics will be based in the Orange County office.

Salary : $90-105k + Benefits