Job Details
UT - Gunnison UT
TX - Irving TX
Fully Remote
Description
Position Overview : This is more than merchandisingits about building a digital storefront that lives up to the precision and grit of our rifles.
The Digital Merchandising Manager is responsible for managing how our firearms accessories and gear are presented across our e-commerce channels from homepage and category curation to product page storytelling and full-scale product launches. Youll also lead the product setup process ensuring new items are properly configured compliant and ready for customers from data entry to go-live.
Youll work at the intersection of product creative marketing compliance and operations to ensure our e-commerce experience is seamless scalable and optimized for results.
Key Responsibilities :
Product Management & Setup
- Own the end-to-end process of adding new products to our site : entering specs images pricing inventory variant logic and FFL requirements.
- Coordinate with product operations and compliance teams to ensure accurate and timely uploads for serialized and regulated products.
- Create and maintain a standardized process for e-commerce product launches seasonal refreshes and SKU changes.
- Set up collections tags filters and merchandising logic to ensure customers can easily shop and discover the right product.
Merchandising & Optimization
Curate and update homepages collection pages PDPs and featured content based on campaigns seasonality and inventory.Ensure every product page reflects accurate specs compelling messaging high-quality media and cross-sell opportunities.Collaborate with creative and copy teams to optimize product storytelling for performance and brand fit.Run regular audits to maintain accuracy and consistency across all digital touchpoints.E-Commerce Strategy & Performance
Use GA4 WooCommerce analytics and customer behavior data to guide decisions on product placement sorting and experience improvements.Monitor funnel performance : product views ATC FFL flow checkout completion and optimize based on insights.Work with the DTC email and paid media teams to align merchandising with campaign priorities and traffic flows.SEO
Own and optimize on-site SEO strategy including product descriptions metadata image alt tags and internal linking to drive organic traffic and improve search rankings.Collaborate with marketing and content teams to implement keyword strategies and ensure all product listings and landing pages are optimized for both search visibility and user conversion.Analyze and report on SEO performance metrics (e.g. traffic rankings click-through rates) using insights to continuously improve product visibility and support revenue growth.Qualifications & Skills :
5 years in digital merchandising e-commerce management or product content operations.Deep experience with WooCommerce and product setup workflows.Strong understanding of digital UX best practices for PDPs category navigation and FFL / serialized checkout flows.High attention to detail and ownershipnothing goes live unless its right.Familiarity with firearms compliance (ATF rules FFL transfers age verification etc.) is a major plus .Comfortable using GA4 Hotjar Klaviyo and WooCommerce data to inform decisions.Bonus points if you have experience in regulated industries.Key Accountabilities :
This role will be directly responsible for driving and optimizing digital sales performance. Success will be measured by :
Website Traffic Increasing qualified traffic through SEO digital merchandising and campaign collaboration.Website Conversion Rate Enhancing site experience and product presentation to turn visitors into buyers.Website Revenue Driving sales growth through high-performing product pages effective categorization and conversion-optimized merchandising strategies.Preferred Qualifications :
Experience in the firearms hunting or outdoor industry.Knowledge of digital advertising regulations within the firearms industry.Strong copywriting skills for digital content creation.Work Environment & Travel :
This position may be based at the companys headquarters or remotely.Occasional travel may be required for industry events trade shows or retail partner engagements.Why Join Christensen Arms Christensen Arms is an industry leader in premium firearms innovation. This role offers a unique opportunity to shape and elevate the brands digital presence while supporting key initiatives that strengthen retail engagement and customer loyalty.
Required Experience :
Manager
Key Skills
User Interface,Competitive Analysis,New Technologies,Business developments,Communication,Content Management System,Market Research,Internet,Youtube,Digital Assets,Digital strategy,Social Channels,Digital Forensics,A / B Testing,Analytics
Employment Type : Unclear
Experience : years
Vacancy : 1