Talent.com
Search Marketing Specialist Job at O.H. Partners in Phoenix

Search Marketing Specialist Job at O.H. Partners in Phoenix

MediabistroPhoenix, AZ, United States
17 days ago
Job type
  • Full-time
Job description

Job Summary :

The Paid Search Strategist is responsible for managing paid search campaigns from top to

bottom, including but not limited to paid search campaign set-up, budget management, setting

and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.

Supervisory Responsibilities :

  • None.

Duties / Responsibilities :

  • Manage high volume paid search and YouTube campaigns for multiple clients.
  • Maintain targeted campaign budgets, develop strong internal and external
  • relationships, and control campaign risks.

  • Engage in all facets of clients’ SEM campaigns, including initial planning,
  • implementation, monitoring, optimization, analysis and reporting.

  • Collaborate with the Media team to integrate paid search into overarching media
  • recommendations.

  • Execute campaign launches : keyword and copy creation, analytics and tracking
  • implementation.

  • Daily campaign management : Monitoring campaign performance against client goals,
  • including but not limited to search terms reports, negative keyword lists, keyword

    quality score audits (landing page experience, ad copy relevancy, estimated CTR).

  • Budget management : manage pacing, daily budgets, as well as overall platform
  • allocations.

  • Bid management : Implement bid strategies and optimization efforts at the campaign, ad
  • group and keyword levels.

  • Identify and recommend opportunities in related channels outside of search (YouTube,
  • Gmail, GDN, etc.).

  • Manage platform tools to effectively achieve the highest ROAS / ROI across the major
  • search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for

    wider Google advertising where appropriate.

  • Develop campaign copy / creative, text-based titles and descriptions; establish keyword
  • creations and mapping to campaign goals.

  • Must be able to minimize CPC by increasing your quality index.
  • Generate performance reports and conduct campaign audits.
  • Analyze data to develop actionable insights that can be measured and reported.
  • Develop performance metrics to provide recommendations and continually revise
  • campaign strategy.

  • Ensure that SEM campaigns satisfy clients’ goals. Strong time management and project
  • management skills with attention to details and focus on quality of results.

  • Stay abreast of SEM industry trends and platform updates.
  • Execute client invoicing and insertion orders.
  • Required Skills / Abilities :

  • Experience with managing CPA and CPC campaigns.
  • Knowledge of Google Ads and YouTube.
  • Client-facing presence and communication skills.
  • Maintaining strong internal and external relationships, ensuring the SEM campaigns
  • meet client goals.

  • Proficiency with gaining actionable insights from analytic tools.
  • Knowledge of tagging is helpful but not required.
  • Experience working on large-scale national accounts is a plus but not required.
  • Experience working with the media buying software, Advantage, is a plus but not
  • required.

  • Experience collaborating between channels (Social, Display, SEO, etc.)
  • Google Ads Certifications required.
  • Must be a self-starter.
  • Strong verbal and written communication skills.
  • Milestones and Performance Indicators :

  • The Work : Ensures all campaigns are running as planned on budget, and with the
  • proper creative message.

  • Thought Leadership : Identify minimum of one trend within the industry to highlight in
  • internal communications.

    Education and Experience :

  • Bachelor's degree in Advertising, Marketing, Business Administration, or related field
  • 3+ years of experience managing high volume paid search campaigns
  • Google Ads Certifications required
  • Bonus : Agency or advertiser-side experience in the Travel, Tourism, and Recruitment
  • verticals

    Next Role Progression :

  • Senior Strategist, Paid Search
  • Working Conditions :

    Prolonged periods of sitting at a desk and working on a computer.

    Must be able to lift up to 15 pounds at times.

    Hybrid office scenario.

    Travel requirements - In town travel necessary, occasional overnight travel needed.

    Create a job alert for this search

    Marketing Specialist • Phoenix, AZ, United States

    Related jobs
    • Promoted
    Ads Specialist

    Ads Specialist

    VirtualVocationsGlendale, Arizona, United States
    Full-time
    A company is looking for an Ads Specialist to drive results across various paid platforms.Key Responsibilities Develop and execute paid media strategies across Meta, Google, LinkedIn, and Pintere...Show moreLast updated: 16 days ago
    Digital Marketing Specialist Job at LHH in Phoenix

    Digital Marketing Specialist Job at LHH in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    Title : Digital Marketing Specialist.LHH is seeking a Digital Marketing Specialist to join our clients team onsite in Phoenix, AZ. The ideal candidate is a creative, data-driven marketer with experie...Show moreLast updated: 9 days ago
    Google Ads & SEM Specialist Job at GrowthAssistant in Phoenix

    Google Ads & SEM Specialist Job at GrowthAssistant in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    GrowthAssistant is looking for a.This teammate will provide support with SEM campaign execution through keyword research, ad copy, and performance monitoring, while assisting with localization, rep...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Specialist - Business Development

    Marketing Specialist - Business Development

    Wounded Warrior ProjectPhoenix, AZ, United States
    Full-time
    We know these are some of the things people look for in a job.If you're the kind of person who believes that honoring and empowering our nation's veterans is more than just a cause - that it's a ca...Show moreLast updated: 19 days ago
    SEO|PR Specialist Job at Trolley in Phoenix

    SEO|PR Specialist Job at Trolley in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    You'll play a critical role in boosting the online presence of our founder and clients, managing their reputations, and ensuring key content like podcasts shines across platforms.You're an analytic...Show moreLast updated: 2 days ago
    • Promoted
    Marketing Specialist

    Marketing Specialist

    VirtualVocationsMesa, Arizona, United States
    Full-time
    A company is looking for a Marketing Specialist to execute marketing efforts in the North American market.Key Responsibilities Collaborate with publishing and development teams to shape and execu...Show moreLast updated: 30+ days ago
    Senior Marketing Technology Specialist Job at Akkodis in Phoenix

    Senior Marketing Technology Specialist Job at Akkodis in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    Get AI-powered advice on this job and more exclusive features.This range is provided by Akkodis.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more....Show moreLast updated: 2 days ago
    • Promoted
    Sales and Marketing Specialist

    Sales and Marketing Specialist

    VirtualVocationsGlendale, Arizona, United States
    Full-time
    A company is looking for a Sales & Marketing Specialist.Key Responsibilities Assist in writing, scheduling, and publishing email campaigns, social posts, and blog content Research and qualify le...Show moreLast updated: 30+ days ago
    • Promoted
    Retention Marketing Specialist

    Retention Marketing Specialist

    VirtualVocationsGlendale, Arizona, United States
    Full-time
    A company is looking for a Retention Marketing professional to optimize client engagement and drive measurable results through automated campaigns. Key Responsibilities Design and refine event-dri...Show moreLast updated: 30+ days ago
    Content Marketing Specialist (Remote) Job at Talentify.io in Phoenix

    Content Marketing Specialist (Remote) Job at Talentify.io in Phoenix

    MediabistroPhoenix, AZ, United States
    Remote
    Full-time
    Employer Industry : Procurement and Supply Chain Management.Why consider this job opportunity : .Exceptional benefits including medical, dental, and vision plans, as well as wellness reimbursements.Un...Show moreLast updated: 2 days ago
    SEO Specialist Job at Infernozilla in Phoenix

    SEO Specialist Job at Infernozilla in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    Infernozilla is a multi-award-winning marketing agency, specializing in partnering with video game studios to build powerful communities and social presence and expand their reach.We've built our s...Show moreLast updated: 2 days ago
    • Promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    VirtualVocationsMesa, Arizona, United States
    Full-time
    A company is looking for a Digital Marketing Specialist (Remote).Key Responsibilities Manage and update digital accounts, including uploading content and handling reviews Develop and execute mar...Show moreLast updated: 30+ days ago
    • Promoted
    Account-Based Marketing Specialist

    Account-Based Marketing Specialist

    VirtualVocationsGilbert, Arizona, United States
    Full-time
    A company is looking for an Account-Based Marketing Specialist to lead the development and execution of their account-based marketing strategy. Key Responsibilities Design and implement a comprehe...Show moreLast updated: 30+ days ago
    SEO Specialist Job at Global Pacific Support in Phoenix

    SEO Specialist Job at Global Pacific Support in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    Join Global Pacific Support - SEO Team.Global Pacific Support is on the lookout for ambitious and skilled professionals to join our SEO Team. This role is ideal for individuals who are ready to take...Show moreLast updated: 2 days ago
    Content Specialist Job at ROI Digitally - Digital Marketing Agency in Phoenix

    Content Specialist Job at ROI Digitally - Digital Marketing Agency in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    ROI Digitally - Digital Marketing Agency.Continue with Google Continue with Google.Be among the first 25 applicants.ROI Digitally - Digital Marketing Agency. You will work with the SEO Specialist to...Show moreLast updated: 2 days ago
    • Promoted
    Affiliate Marketing Specialist

    Affiliate Marketing Specialist

    VirtualVocationsMesa, Arizona, United States
    Full-time
    A company is looking for an Affiliate Marketing Specialist to manage and optimize high-volume affiliate campaigns.Key Responsibilities Identify and recruit new affiliates to expand the network D...Show moreLast updated: 30+ days ago
    Performance Marketing Specialist (Search Ads) Job at GrowthAssistant in Phoenix

    Performance Marketing Specialist (Search Ads) Job at GrowthAssistant in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    Performance Marketing Specialist.US-based clients in the software industry.In this role, you’ll help execute SEM campaign setup, monitor, and provide the needed reports to the stakeholders.This is ...Show moreLast updated: 3 days ago
    SEO Content Marketing Job at ElevenLabs in Phoenix

    SEO Content Marketing Job at ElevenLabs in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    ElevenLabs is a research and product company defining the frontier of audio AI.Millions of people use our technology to read articles, voice over videos, and restore voices lost to disability.Leadi...Show moreLast updated: 2 days ago
    Content Marketing Specialist Job at Daley And Associates, LLC in Phoenix

    Content Marketing Specialist Job at Daley And Associates, LLC in Phoenix

    MediabistroPhoenix, AZ, United States
    Temporary
    Content Marketing Specialist to join a dynamic marketing team at a leading financial services firm.This role focuses on crafting educational and engaging social media content aimed at retail invest...Show moreLast updated: 2 days ago
    SEO Specialist Job at Market My Market in Phoenix

    SEO Specialist Job at Market My Market in Phoenix

    MediabistroPhoenix, AZ, United States
    Full-time
    The SEO Specialist will focus on executing specialized SEO tasks across all client accounts with high-quality standards and volume requirements. This role specializes in one primary area of SEO (tec...Show moreLast updated: 3 days ago