Vice President of Marketing & Communications

Objective :

The Vice President of Marketing and Communications (VP) is a key member of the senior leadership team at Tennessee Performing Arts Center (TPAC) in Nashville. The VP will lead a department that is responsible for $18 million in earned revenue while overseeing a marketing budget of $1.7 million. TPAC’s diverse array of programming spans touring Broadway, classical and contemporary dance, cabaret, family fare, and more. The VP will deeply understand the nuances and unique sales opportunities within each of these genres. Additionally, the VP will lead the institutional branding and communication strategies that will advance TPAC as a vital destination for the live performing arts in its current facility, the James K. Polk State Office Building, as well as forge a collaborative vision to inspire the next generation of diverse audiences with the grand opening in the next several years of TPAC’s new state-of-the-art facility, designed by renowned architect Bjarke Ingels.

The VP directly oversees a marketing and communications department comprised of nine full-time staff members. Focused on maximizing audience development and public visibility, the VP will oversee subscription and single ticket campaigns, advertising, promotion, publications, and social media in support of TPAC’s presentations, including an expected aggressive growth and retention of the Broadway subscriber base. The VP will also provide guidance and support, when needed, for TPAC’s philanthropic initiatives, education, and community programming, as well as resident companies. The VP will provide consistent and compassionate leadership, mentorship, coaching, advocacy, and support to a dedicated departmental staff team.

Primary Responsibilities :

Institutional Branding

• Serve as brand champion to ensure communications, marketing, and broader institutional efforts maintain brand integrity.
• Advocate for branding and message consistency throughout the organization.
• Plan and execute institutional branding to launch TPAC’s new state-of-the-art facility. In doing so, the VP will raise the visibility, relevance, and impact of the TPAC brand to broaden and generate active participation among the dynamically changing community served.

Marketing

Communications

Management

The duties above are not all inclusive. This position is expected to perform other work-related duties as assigned even though they may not be considered primary duties.

Skills & Knowledge : Required :

Personal and Professional Attributes :

Software & Services Used :

Microsoft Suite, Tessitura

Frequent Functions & Working Conditions :

To apply :

Please visit our website at and apply through our career portal via ADP WorkforceNow.

TPAC is an Equal Employment Opportunity Employer. All aspects of the employment process will be merit-based and applied without discrimination on the basis of race, color, religion, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.

#J-18808-Ljbffr