Senior Manager, SEO and Content Strategy

Overview

Helium 10 is the leading software company for Amazon sellers. We move fast and expect teammates to keep up. We shape the future for Amazon sellers and strive for the best in every challenge.

About the role : We are seeking a data-driven and innovative Senior Manager, SEO & Content Strategy to lead Helium 10's organic growth across web, content, and emerging search platforms. The role will scale visibility, drive high-intent traffic, and convert users through world-class SEO and forward-looking strategies for generative AI search engines (ChatGPT, Perplexity, Gemini, etc.).

As a leader in organic growth, you will own the roadmap for SEO and content, balancing technical excellence with content strategy, experimentation in LLM discoverability, and cross-functional collaboration. You will work with product, content, paid, lifecycle, and web teams to ensure Helium 10 is discoverable at every touchpoint where e-commerce sellers search for solutions — now and in the future.

Responsibilities

• SEO & Content Strategy : Own the end-to-end SEO strategy across technical, on-page, off-page, and content-driven initiatives for a global SaaS platform.
• SEO content roadmap : Drive blogs, landing pages, resource hubs, and videos ensuring assets are optimized for discoverability and conversion.
• Cross-functional collaboration : Partner with content, web, and paid teams to balance organic and paid strategies, scaling keyword acquisition, topic clusters, and landing page growth.
• Technical audits : Lead site speed, Core Web Vitals, crawlability, schema, and indexation in partnership with engineering / web teams.
• Opportunity identification : Identify emerging content opportunities through competitor research, data insights, and industry trends.
• Generative AI & Future of Search : Develop strategies to surface Helium 10 in generative AI search engines (ChatGPT, Perplexity, Gemini, etc.).
• AI-driven optimization : Experiment with structured data, citations, authoritative content, and prompt engineering to influence AI-driven search results.
• Trends & roadmaps : Monitor evolving trends in LLM discoverability and integrate best practices into SEO roadmaps.
• Measurement framework : Build frameworks to measure Helium 10's visibility and impact within AI-powered search.
• ASO (App Store Optimization) : Support app store discoverability on iOS App Store and Google Play through metadata optimization, creative testing, and ratings / reviews strategy.
• Experimentation : Partner with product and growth teams to launch experiments that improve app conversion rates.
• Analytics & Performance Management : Define and track KPIs across SEO, content, and generative search visibility, including :
• SEO : organic sessions, keyword rankings, trial sign-ups, conversion rate from organic.
• Content : content-driven sign-ups, assisted conversions, keyword clusters tied to strategic themes.
• Generative Search : visibility in LLMs, citations / mentions, referral traffic from AI-driven search.
• Build dashboards and reporting frameworks to measure performance by channel and initiative.
• Regularly present insights, testing outcomes, and forecasts to marketing leadership.
• Cross-Functional Leadership : Collaborate with product marketing, lifecycle, paid media, and affiliate teams to align SEO and content with integrated growth campaigns.
• Optimization : Ensure all web and app content is optimized for discoverability, conversion, and downstream pipeline impact.
• Partners & scaling : Manage agency partners or contractors as needed to scale execution.

Skills & Qualifications

Benefits

Helium 10 is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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