Marketing Director - Destination KP

Marketing Director - Destination KP

Marketing Director - Destination KP

LOCATION : Kings Park, NY

DEPARTMENT : MARKETING

REPORTS TO : GENERAL MANAGER

STATUS : FULL-TIME (EXEMPT)

ABOUT THE COMPANY

Destination KP is a premier sport, recreation, and entertainment destination focused on improving the health and economic vitality of Kings Park, NY. You will be joining a championship level team focused on fun, fulfillment, and service built to enrich the community as well as your career and personal growth.

Destination KP is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY :

The Marketing Director will promote the destination as a premier sports tourism, conference, trade show, tournaments, and special events location at Destination KP. This position will require CRM management to evaluate bookings and ROI from executed retail strategies and marketing campaigns. The Marketing Director will have knowledge and experience in targeted marketing campaigns. Responsibilities will also include but are not limited to development of marketing campaigns, manage retail merchandise, event promotions, press releases, oversight and solicitation of photography business, graphics, printing, and website maintenance. The Marketing Director will work closely with the General Manager to forecast and deliver marketing and promotional initiatives.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING :

Leadership & Management Skills & Responsibilities

• Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal-setting, and timeline management
• Leads ABM campaign development and execution in collaboration with the sales team to accomplish retail sales and revenue goals
• Succeeds in "telling the stories" - capturing and effectively marketing the experiential aspect of tournaments, events, and activities
• Develops impactful industry relationships with tourism offices and media contacts to position Destination KP as a national sports destination (and more)
• Utilizes cross-marketing to motivate coaches and team representatives to purchase / utilize all available amenities and programs
• Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
• Maintains CRM system to manage efficient tracking and record-keeping and to effectively market to teams throughout the country

Tactical Skills & Responsibilities

MINIMUM QUALIFICATIONS :

WORKING CONDITIONS AND PHYSICAL DEMANDS :