Director, Marketing & Strategy - Central & West Regions

Director Of Marketing And Strategy

ARAMARK REFRESHMENTS delivers inspired break experiences to business and industry clients at more than 80,000 locations in North America. Providing innovative solutions that create connections among employees and guests is our passion. From coffee, tea, cold brew, curated snacks, and fresh food options to customizable convenience through vending and micromarket solutions tailored to meet the unique needs of each client, we offer a full complement of breakroom essentials. Our team of experts reimagines unique spaces where everyone can recharge and enjoy a true sense of community.

Reporting to the Vice President of Innovation & CX, the Director of Marketing and Strategy helps to define and elevate the Refreshments brand in the market. They are responsible for leveraging insights, food service operational knowledge, and client understanding to deliver innovative marketing strategies to enhance customer experiences and achieve growth objectives. Working closely with the RVPs and VPOs, the Director serves as a critical liaison between Marketing and Operations, ensuring alignment with client needs and Aramarks strategic goals.

Compensation : The salary range for this position is $100,000 to $120,000. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramarks good faith and reasonable estimate of the compensation for this position as of the time of posting. Benefits : Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work / life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and / or works.

Job Responsibilities :

• Develops and implements comprehensive marketing strategies that align with Aramarks objectives and client needs.
• Lead and develop a high performing team of Regional Marketing Managers and Field Customer Experience Specialists to drive retention and base business growth across the region.
• Collaborate with WXG Marketing, Convenience Retail and OpX teams to launch new offerings or seasonal activations.
• Collaborate across the line of business to ensure seamless execution of marketing programs across client locations.
• Supports collateral, presentations, and proposal templates that effectively communicate Aramarks value proposition.
• Deploys consumer engagement tools and marketing programs at customer locations to enhance client satisfaction.
• Participates as a subject matter expert in key presentations and client meetings, including quarterly and annual business reviews.
• Travels across region as needed to ensure the implementation of standards and marketing strategies.
• Directs the development of annual strategic regional marketing plans and ensures adherence to marketing calendars and deliverables.
• Ensure timely and budget-conscious delivery of key marketing projects. Monitor tools such as Monday.com to maintain workflow efficiency.

Qualifications :

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what youre pursuing a new challenge, a sense of belonging, or just a great place to work our focus is helping you reach your full potential.