Senior Public Relations Director (CHARLOTTE)

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the 1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values honesty, integrity, loyalty and service define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a Senior Communications Manager, you will play a pivotal role in shaping and amplifying USAAs external voice across property and casualty insurance, life insurance, and technology. You will lead the development and execution of innovative public relations campaigns that seamlessly integrate paid, earned, shared, and owned media to strengthen USAAs reputation and influence. In this role, youll serve as a trusted advisor to senior leadership, providing strategic counsel on executive positioning and thought leadership. Your expertise will ensure that communications strategies, plans, and tactics align with enterprise priorities and deliver measurable impact. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations : San Antonio, TX, Plano, TX and Charlotte, NC. Relocation assistance is not available for this position. What you'll do : Provides regular counsel and insight to senior management, subject-matter experts, and unit staff to develop complex effective communication strategies and tactics in support of enterprise strategic initiatives. Prioritizes complex communication projects and ensures they support enterprise plans for employee, member, and public initiatives. Serves as a key influencer and integrator of strategic objectives across the enterprise. Creates strategies that employ communications tactics such as press outreach, online advocacy, social networking internal and external social channels, leadership, and other internal and external communication channels, and , publications. Assist to measure the effectiveness of communications strategies to ensure objectives are met. Develops and implements complex communications plans in support of business objectives and collaborates with colleagues to support positive business outcomes, protect and enhance USAA's reputation, and engage the company's workforce. Develops, manages and executes effective messaging, collateral, processes and strategies in support of business initiatives; craft key messaging for use with federal and local regulators .Partners with various teams within the Marketing & Communications Organization (e.g. Social Business, Content Strategy & Development) and with key enterprise partners in the development of collateral to be used across all mediums, including print, web, email, video, and social media to help deliver the messages on the identified channels. Maintains a command of USAA strategies and possesses in-depth knowledge of financial services industry issues and trends, and actively seeking to link those issues to ongoing or emerging employee, member and / or public communications opportunities. In support of public affairs, leads and / or partners in the development and implementation of all communications to include crisis management, legislative, regulatory and litigation communications. Manages message development and builds relationships with third-party groups. Develops and manages grassroots communications with influential groups. Develops relationships with the news media to leverage USAA's reputation. In support of social media, partners with the Social Business team to plans, directs, and executes USAA's social media strategy to protect, sustain, and enhance USAA's reputation. Mentors junior team members. What you have : Bachelor's Degree in Communications, Journalism, Marketing, or a related degree required.4additional years of related experience beyond the minimum required may be substituted in lieu of a degree. 6 or moreyears of progressively responsible experience in internal and / or external communications (including employee communications), preferably within the financial services industry to include media relations experience working with media outlets at national, regional or local levels. Advanced writing and editing skills and excellent verbal communication skills. Advanced knowledge of the function / discipline and demonstrated application of knowledge, skills and abilities towards work products required. Advanced level in communication industry practices and emerging trends required. Experience in translating business objectives into integrated communication strategies and tactics that drive business performance. Advanced level project management and collaboration experience. What sets you apart : Experience developing, implementing and leading communications in the financial services sector. US military experience through military service or a military spouse / domestic partner Compensation range : The salary range for this position is : $114,080 - $218,030. USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.). Compensation : USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors. The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job. Benefits : At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals. For more details on our outstanding benefits, visit our benefits page on USAAjobs.com. Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting. USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.