Benefits: - 401(k) matching
- Training & development
- Wellness resources
- Opportunity for advancement
Join Our National Team as a Director of Marketing Programs!
Are you looking to leverage your expertise to grow a role that offers varied and challenging work? Our company, a leading parent organization that owns and operates 340+ franchise locations across North America, seeks a Director of Marketing Programs to support the team.
The
Director of Marketing Programs provides strategic leadership and operational oversight for all marketing initiatives supporting new office launches. This role ensures that newly launched offices have the tools, resources, and guidance needed to maximize marketing effectiveness and achieve growth objectives. Responsibilities include developing local marketing plans, managing brand standards, creating budget frameworks, and delivering in-person training for new owners. The Director oversees all marketing deliverables—such as websites, digital assets, collateral, signage, and uniforms—while maintaining consistency with brand standards. Additionally, this role monitors industry trends, identifies market share opportunities, and implements go-to-market strategies. Through regular accountability meetings and the execution of programs like ROTOR, the Director equips owners to manage their business development teams and drive performance during the launch phase.
Position: Director of Marketing Programs
Reports to: Vice President of Marketing & Customer Experience
Location: Remote or in Jacksonville, FL, with some travel required
Salary Range: $85,000 - $100,000 annually
Essential Duties/Responsibilities:
- Provide strategic direction and framework to newly launched offices to help them make informed decisions on maximizing marketing resources and achieving company growth objectives.
- Define and implement local marketing plans with full funnel expectations and recommendations to best achieve growth objectives in each market.
- Create and manage marketing budget templates that outline recommended spend allocations for key initiatives, tailored to office size and market conditions.
- Clearly communicate brand standards and hold launch offices accountable to maintain brand consistency in all marketing programs.
- Design and maintain a marketing KPI dashboard to monitor initiative adoption, campaign performance, and ROI across all launch offices. Provide actionable insights to improve marketing effectiveness.
- Partner with cross-functional teams to ensure strategic alignment of marketing initiatives with company objectives.
- Develop and lead in-person training sessions for each new owner's school class to clearly communicate the marketing program, provide practical guidance, and set owners up for success in implementing strategies within their local markets.
- Manage and coordinate all marketing deliverables for new office launches, including deployment of digital assets such as website, social media, and Google Business pages, starter collateral packages, vehicle wraps, office signage, branded uniforms, and other essential brand elements. Ensure timely execution and alignment with brand standards to create a consistent and impactful market presence from day one.
- Identify collateral and creative needs for launch offices and collaborate with the creative team to provide detailed briefs and ensure timely development of required materials.
- Stay current on marketing and industry trends, identify market share opportunities, and deliver clear go-to-market strategies to enhance programs and improve launch success.
- Hold scheduled meetings with offices in the launch program to review progress, provide guidance, and ensure marketing programs are on track to meet stated goals. Offer ongoing support, address challenges, and direct offices to the resources and tools needed for successful execution.
- Lead the execution of an effective ROTOR program by equipping owners to manage and hold their business development team members accountable for achieving sales and marketing goals, ensuring consistent performance and growth during the launch phase.
- All other duties as assigned
Competency – Knowledge, Skills, and Abilities: - Computer literacy with MS Office Suite (Word, Excel, PowerPoint), SharePoint, Adobe, Zoom, Teams, etc.)
- Ability to coach, motivate, and influence business owners and team members; prior coaching/training experience preferred.
- Strong problem-solving, critical thinking, and business analysis skills; capable of creating effective sales and marketing plans
- Exceptional written, verbal, and consultative communication; strong listening, flexibility, and relationship-building skills across diverse backgrounds
- Applied knowledge of MS Office tools, reporting systems, and job management platforms, strong business technology skills
- Proficiency in digital marketing platforms, analytics tools, and CRM systems
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
- Quick learner with ability to apply knowledge effectively; comfortable working independently and collaboratively
- Experience in franchise operations or business support; demonstrated success in meeting/exceeding sales or development goals; interest in microenterprise growth.
- Commitment to Paul Davis Values, Vision, Mission, and 10 Serving Basics
Required Education and Experience - Bachelor’s degree in marketing, business, or related field
- 8+ years of experience in marketing strategy, operations, or franchise marketing leadership
- Able to travel 30% - 60% of the time if needed
Preferred Education and Experience - Strong understanding of multi-location marketing and sales processes
- Ability to develop tools, dashboards, and performance scorecards
- Familiarity with AI-driven tools and technologies
Physical Requirement
The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. The employee is occasionally required to sit, climb, balance, stoop, or kneel. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
- Must be able to stay in a stationary position up to 100% of the time
- The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
- Constantly operates a computer and other office productivity machinery, such as a calculator, fax machine, copy machine, and computer printer.
- Must be able to observe and perceive information on a computer and documents
- Must be able to communicate and converse with customers over the phone
- Occasionally will lift up to 10 lbs
- Ability to safely operate a passenger vehicle
- Must be able to communicate and converse with franchisees over the phone and face-to-face
Work Environment The employee will be working remotely in their home office and will be exposed to normal conditions of air conditioning and heat. Most work will be conducted over email, video conferencing, and telephone. The employee must have access to a stable internet connection when working out of the office. The employee must use the provided VPN technology to securely connect remotely. The successful person must be productive with minimal supervision.
Travel This position may require up to 20% travel. This position will be required to travel to franchise locations, conferences, training sessions, Owners School at either of our two locations, team meetings, and may be exposed to outdoor temperatures during travel.
Reasonable Accommodation for Disability Any applicant or employee who believes that a reasonable accommodation is required for purposes of federal or state disability law is required to contact Human Resources to begin the interactive exchange process.
The ADA defines “reasonable accommodation” as a change or adjustment to a job or work environment that allows a qualified individual with a disability to satisfactorily perform the essential functions of a particular job and does not cause an undue hardship for the employer.
Disclaimer
Paul Davis Restoration is an equal opportunity employer. Paul Davis Restoration provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Flexible work from home options available.
