SR. MANAGER, LIFECYCLE & RETENTION MARKETING

Job Description

Job Description

Woman-run and owned since 1989, Title Nine has been outfitting and inspiring women to take risks both big and small, lead in their communities, and seek their own adventures.

About the Role

T9 is looking for a Sr. Manager, Lifecycle & Retention Marketing to join our team. The right person for this role will spearhead strategies to dramatically increase customer engagement, loyalty, and lifetime value; transform our CRM into a data-driven, ROI-focused, personalized lifecycle marketing powerhouse, leveraging email and direct mail; use customer insights, A / B testing, and segmentation to optimize retention and drive marketing decisions, while leading a team to execute high-impact programs. This role will be based out of our Emeryville, CA office Monday / Thursday with the ability to work remotely on Friday.

Key responsibilities include :

Drive the execution of retention and lifecycle marketing strategies aligned with overall business goals

Translate customer insights and data analysis into actionable programs that increase LTV and reduce churn

Apply testing and analytics to optimize retention campaigns and lifecycle programs

Partner with eCommerce, Creative, and Marketing leaders to support customer-first strategies

Oversee and optimize Title Nine’s email and lifecycle marketing programs, including triggered, transactional, batch, and loyalty communications

Manage campaign calendars and deliver seamless execution from creative brief through deployment

Develop customer journey strategies including reactivation, pre-emptive retention, and repeat purchase drivers

Partner with Creative to ensure messaging and content resonates with customers and reinforces Title Nine’s brand voice

Support direct mail and loyalty programs as part of an integrated retention strategy

Nurture new leads and acquisitions into repeat customers

Organize and execute email / list hierarchy rules within a complex email program

Work with performance marketing teams to inform audience targeting and retention-focused paid media

Partner with eCommerce to align retention initiatives with site experience improvements

Provide input on catalog contact strategy and promotional planning using data and insights

Manage customer segmentation, cohort analysis, and dashboards to monitor retention and LTV performance

Lead testing initiatives to continuously refine lifecycle campaigns and promotional strategies

Report results against goals and provide actionable recommendations to improve performance

Serve as the in-house expert on CRM / email best practices, tools, and processes

Lead and mentor our retention marketing team while fostering a collaborative, results-driven culture and building strong partnerships with internal teams and external vendors to achieve retention goals.

About You

You’re an athlete or outdoor enthusiast who enjoys working in a true team environment – one where everyone has their position, playing together for the win;

You could see yourself joining in our weekday workouts – offered every day at noon;

You’re amped up about supporting women. Our daily work to move women’s movement forward goes far beyond gear and apparel.

You also have :

Bachelor’s Degree in Marketing, Business, Communications, or related field.

6–8+ years of direct retention / CRM / email marketing experience at an eCommerce retailer, preferably in women’s apparel.

Demonstrated success executing lifecycle marketing strategies with measurable impact on retention and LTV.

Hands-on experience with email platforms, CRM systems, and customer data management (Salesforce preferred).

Strong analytical skills with experience using BI tools, Excel,Google Analytics and customer data sets to create actionable strategies.

Familiarity with direct mail and loyalty marketing programs for eCommerce.

Experience managing and developing a small team.

HTML skills for editing

Proficiency in Microsoft Office and analytics tools

Experience with a Customer Data Platform (CDP) a plus

Our Benefits

Medical, Dental, Vision, and Life Insurance

Unlimited Paid Time Off plus 14 paid Holidays (including your birthday!)

401(K) with employer match

Paid Parental Leave policy

The Title Nine Product Knowledge program : where you’ll receive free T9 products for your first 12 months (to get you up to speed on our product line)

A generous employee discount on Title Nine Products and other industry “Pro Deals”

A Bike Bucks & Carpooling rewards program

Free, onsite Weekday Workouts

Apply online through Our Careers Page