Senior Digital Analytics Manager

A company is looking for a Senior Digital Analytics Manager to lead digital analytics and reporting initiatives.

Key Responsibilities

Lead the implementation and optimization of Google Analytics 4 (GA4) and other analytics tools for accurate data collection

Develop and manage digital marketing analytics strategies to support omni-channel marketing plans

Create and maintain automated reports and dashboards to provide actionable insights on website performance and user behavior

Required Qualifications

Bachelor's degree in a quantitative field or equivalent experience

8 years of experience in digital marketing analytics or a related role

5 years of experience managing analytics projects and delivering actionable insights

Advanced proficiency with Google Analytics 4 (GA4) and Google Tag Manager

Strong knowledge of SEO, SEM, and digital marketing channels